Social media usage in Japan - statistics and facts
Key insights
- Number of social media users in Japan
- 105.8m
Detailed statistics
Number of social media users Japan 2019-2028
- Leading social media service based on penetration rate
- LINE
Detailed statistics
Most popular social media in Japan FY 2022
- Leading reason for using social media
- Communication with already existing acquaintances
Detailed statistics
Leading reasons for using social networking services in Japan 2022
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Current statistics on this topic
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Overview
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- Premium Statistic Number of social media users Japan 2019-2028
- Premium Statistic Social media penetration Japan 2019-2028
- Premium Statistic Social networking services penetration rate Japan 2022, by age group
- Premium Statistic Most popular social media in Japan FY 2022
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2022
- Premium Statistic Leading reasons for using social networking services in Japan 2022
Overview
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Number of social media users Japan 2019-2028
Number of social media users Japan 2019-2028
Number of social media users in Japan from 2019 to 2023 with a forecast until 2028 (in millions)
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Social media penetration Japan 2019-2028
Social media penetration Japan 2019-2028
Share of people who use social media in Japan from 2019 to 2023 with a forecast until 2028
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Social networking services penetration rate Japan 2022, by age group
Social networking services penetration rate Japan 2022, by age group
Share of internet users who use social media in Japan in 2022, by age group
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Most popular social media in Japan FY 2022
Most popular social media in Japan FY 2022
Most commonly used social media in Japan in fiscal year 2022
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Social media platforms with highest user activity in Japan Q3 2022
Social media platforms with highest user activity in Japan Q3 2022
Most used social media platforms in Japan as of 3rd quarter 2022
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Leading reasons for using social networking services in Japan 2022
Leading reasons for using social networking services in Japan 2022
Most common reasons for using social media in Japan as of August 2022
Penetration rates of major services
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- Premium Statistic LINE's penetration rate in Japan FY 2014-2021
- Premium Statistic YouTube's penetration rate in Japan FY 2014-2021
- Premium Statistic Instagram's penetration rate in Japan FY 2015-2021
- Premium Statistic Twitter's penetration rate in Japan FY 2014-2021
- Premium Statistic Facebook's penetration rate in Japan FY 2014-2021
- Premium Statistic TikTok's penetration rate in Japan FY 2018-2021
Penetration rates of major services
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LINE's penetration rate in Japan FY 2014-2021
LINE's penetration rate in Japan FY 2014-2021
Share of people who use LINE in Japan from fiscal year 2014 to 2021
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YouTube's penetration rate in Japan FY 2014-2021
YouTube's penetration rate in Japan FY 2014-2021
Share of people who use YouTube in Japan from fiscal year 2014 to 2021
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Instagram's penetration rate in Japan FY 2015-2021
Instagram's penetration rate in Japan FY 2015-2021
Share of people who use Instagram in Japan from fiscal year 2015 to 2021
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Twitter's penetration rate in Japan FY 2014-2021
Twitter's penetration rate in Japan FY 2014-2021
Share of people who use Twitter in Japan from fiscal year 2014 to 2021
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Facebook's penetration rate in Japan FY 2014-2021
Facebook's penetration rate in Japan FY 2014-2021
Share of people who use Facebook in Japan from fiscal year 2014 to 2021
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TikTok's penetration rate in Japan FY 2018-2021
TikTok's penetration rate in Japan FY 2018-2021
Share of people who use TikTok in Japan from fiscal year 2018 to 2021
Penetration rates of major services by gender
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- Premium Statistic LINE's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by gender
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by gender
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by gender
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by gender
Penetration rates of major services by gender
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LINE's penetration rate in Japan FY 2021, by gender
LINE's penetration rate in Japan FY 2021, by gender
Share of people who use LINE in Japan in fiscal year 2021, by gender
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YouTube's penetration rate in Japan FY 2021, by gender
YouTube's penetration rate in Japan FY 2021, by gender
Share of people who use YouTube in Japan in fiscal year 2021, by gender
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Instagram's penetration rate in Japan FY 2021, by gender
Instagram's penetration rate in Japan FY 2021, by gender
Share of people who use Instagram in Japan in fiscal year 2021, by gender
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Twitter's penetration rate in Japan FY 2021, by gender
Twitter's penetration rate in Japan FY 2021, by gender
Share of people who use Twitter in Japan in fiscal year 2021, by gender
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Facebook's penetration rate in Japan FY 2021, by gender
Facebook's penetration rate in Japan FY 2021, by gender
Share of people who use Facebook in Japan in fiscal year 2021, by gender
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TikTok's penetration rate in Japan FY 2021, by gender
TikTok's penetration rate in Japan FY 2021, by gender
Share of people who use TikTok in Japan in fiscal year 2021, by gender
Penetration rates of major services by age group
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- Premium Statistic LINE's penetration rate in Japan FY 2021, by age group
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by age group
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by age group
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by age group
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by age group
Penetration rates of major services by age group
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LINE's penetration rate in Japan FY 2021, by age group
LINE's penetration rate in Japan FY 2021, by age group
Share of people who use LINE in Japan in fiscal year 2021, by age group
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YouTube's penetration rate in Japan FY 2021, by age group
YouTube's penetration rate in Japan FY 2021, by age group
Share of people who use YouTube in Japan in fiscal year 2021, by age group
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Instagram's penetration rate in Japan FY 2021, by age group
Instagram's penetration rate in Japan FY 2021, by age group
Share of people who use Instagram in Japan in fiscal year 2021, by age group
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Twitter's penetration rate in Japan FY 2021, by age group
Twitter's penetration rate in Japan FY 2021, by age group
Share of people who use Twitter in Japan as of fiscal year 2021, by age group
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Facebook's penetration rate in Japan FY 2021, by age group
Facebook's penetration rate in Japan FY 2021, by age group
Share of people who use Facebook in Japan in fiscal year 2021, by age group
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TikTok's penetration rate in Japan FY 2021, by age group
TikTok's penetration rate in Japan FY 2021, by age group
Share of people who use TikTok in Japan in fiscal year 2021, by age group
Average daily usage times
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- Premium Statistic Average social media usage time per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among men per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among women per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among men per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among women per weekend day Japan FY 2013-2021
Average daily usage times
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Average social media usage time per weekday Japan FY 2012-2021
Average social media usage time per weekday Japan FY 2012-2021
Average time people spent on using social media per weekday in Japan from fiscal year 2012 to 2021 (in minutes)
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Average social media usage time per weekend day Japan FY 2013-2021
Average social media usage time per weekend day Japan FY 2013-2021
Average time people spent on using social media per weekend day in Japan from fiscal year 2013 to 2021 (in minutes)
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Average social media usage time among men per weekday Japan FY 2012-2021
Average social media usage time among men per weekday Japan FY 2012-2021
Average time men spent on using social media per weekday in Japan from fiscal year 2012 to 2021 (in minutes)
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Average social media usage time among women per weekday Japan FY 2012-2021
Average social media usage time among women per weekday Japan FY 2012-2021
Average time women spent on using social media per weekday in Japan from fiscal year 2012 to 2021 (in minutes)
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Average social media usage time among men per weekend day Japan FY 2013-2021
Average social media usage time among men per weekend day Japan FY 2013-2021
Average time men spent on using social media per weekend day in Japan from fiscal year 2013 to 2021 (in minutes)
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Average social media usage time among women per weekend day Japan FY 2013-2021
Average social media usage time among women per weekend day Japan FY 2013-2021
Average time women spent on using social media per weekend day in Japan from fiscal year 2013 to 2021 (in minutes)
User behavior
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- Premium Statistic Share of people using social media as a source of information Japan FY 2022, by type
- Premium Statistic Leading social media search methods Japan 2021
- Premium Statistic Leading types of followed social media accounts Japan Q3 2022
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
User behavior
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Share of people using social media as a source of information Japan FY 2022, by type
Share of people using social media as a source of information Japan FY 2022, by type
Share of people who use social media as a source of information in Japan in fiscal year 2022, by type of information
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Leading social media search methods Japan 2021
Leading social media search methods Japan 2021
Most common ways of searching for things online via social media in Japan as of July 2021
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Leading types of followed social media accounts Japan Q3 2022
Leading types of followed social media accounts Japan Q3 2022
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2022
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Share of people following influencers in Japan 2021, by number of influencers
Share of people following influencers in Japan 2021, by number of influencers
Share of people who follow influencers in Japan as of August 2021, by number of influencers
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Main reasons for following influencers in Japan 2021
Main reasons for following influencers in Japan 2021
Leading reasons for following influencers in Japan as of August 2021
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Main reasons to trust influencers and personalities among young people in Japan 2021
Main reasons to trust influencers and personalities among young people in Japan 2021
Leading reasons to trust influencers and celebrities among young people in Japan as of March 2021
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