Mobile advertising and marketing in Europe - statistics & facts
Key insights
- Share of mobile in digital ad spend
- 48%
Detailed statistics
Mobile revenue share of digital advertising in Europe 2018-2027
- Share of marketers with a mobile-first strategy
- 61%
Detailed statistics
Adoption of mobile-first marketing strategies in EMEA 2019-2020
- Largest mobile ad market
- United Kingdom
Detailed statistics
Largest mobile advertising markets worldwide 2022, by ad spend
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Average mobile wireless data usage per smartphone worldwide from 2022 and 2028*, by region (in gigabytes per month)
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Online advertising and marketing revenue in Russia 2022, by segment
Online advertising and marketing revenue in Russia 2022, by segment
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)
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Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to the performance of companies in the United Kingdom (UK) in 2022
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Mobile advertising revenue in the UK 2011-2022
Mobile advertising revenue in the UK 2011-2022
Mobile advertising revenue in the United Kingdom (UK) from 2011 to 2022 (in billion GBP)
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Reach of most popular U.S. smartphone apps 2023
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in June 2023
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Reach of mobile advertising marketers in Germany January 2023
Reach of mobile advertising marketers in Germany January 2023
Reach of the most successful marketers for mobile advertising in Germany in January 2023 (in million unique users)
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Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the United States from 2020 to 2025 (in billion U.S. dollars)
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Mobile marketing market size worldwide 2020-2030
Mobile marketing market size worldwide 2020-2030
Mobile marketing market size worldwide from 2020 to 2030 (in billion U.S. dollars)
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Basic Statistic
Smartphone users reaction to mobile ads in the U.S. Q2 2021
Smartphone users reaction to mobile ads in the U.S. Q2 2021
Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021
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Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
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Revenues from mobile online advertising in Germany 2015-2026
Revenues from mobile online advertising in Germany 2015-2026
Revenues from mobile online advertising in Germany from 2015 to 2026* (in million euros)
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Mexico: salary in marketing, advertising & media 2023, by position
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
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Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland in 2021, by activity (in 1,000 euros)
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Global mobile ad spend 2018-2023
Global mobile ad spend 2018-2023
Mobile advertising expenditure worldwide from 2018 to 2023 (in billion U.S. dollars)
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Basic Statistic
Smartphone mobile network subscriptions worldwide 2016-2028
Smartphone mobile network subscriptions worldwide 2016-2028
Number of smartphone mobile network subscriptions worldwide from 2016 to 2022, with forecasts from 2023 to 2028 (in millions)
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Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2022
Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2022
Expenditure of Beiersdorf AG on advertising, trade marketing and similar items worldwide from 2007 to 2022 (in million euros)
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U.S. businesses mobile marketing budget share 2015-2024
U.S. businesses mobile marketing budget share 2015-2024
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024
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Mobile advertising spending in Turkey 2022, by format
Mobile advertising spending in Turkey 2022, by format
Mobile advertising spending in Turkey 2022, by format (in billion Turkish lira)
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Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023
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Mobile advertising market size in Poland 2020-2026
Mobile advertising market size in Poland 2020-2026
Value of the mobile advertising market in Poland from 2020 to 2026 (in billion U.S. dollars)
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Share of mobile in marketing budgets at for-profit companies UK 2023, by industry
Share of mobile in marketing budgets at for-profit companies UK 2023, by industry
Share of mobile in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry
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Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
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Time spent with mobile ads worldwide 2022, by ad format
Time spent with mobile ads worldwide 2022, by ad format
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)
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Distribution of estimated mobile ad spending in Brazil 2023, by selected format
Distribution of estimated mobile ad spending in Brazil 2023, by selected format
Distribution of estimated mobile advertising spending in Brazil July 2023, by selected format
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Mobile ad spend in Mexico 2023, by format
Mobile ad spend in Mexico 2023, by format
Distribution of estimated mobile advertising spending in Mexico from January to May 2023, by format
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Dialogue marketing advertising expenditure in Germany 2020-2021, by segment
Dialogue marketing advertising expenditure in Germany 2020-2021, by segment
Advertising expenditure for dialogue marketing in Germany in 2020 and 2021, by segment (in billion euros)
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Mobile advertising spend in Serbia 2016-2021
Mobile advertising spend in Serbia 2016-2021
Estimated mobile advertising expenditure in Serbia from 2016 to 2021 (in million euros)
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Smartphone users in India 2010-2040
Smartphone users in India 2010-2040
Number of smartphone users in India in 2010 to 2023, with estimates until 2040 (in millions)
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Mobile share of digital ad spend in the UK 2008-2022
Mobile share of digital ad spend in the UK 2008-2022
Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2022
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Mobile data traffic per smartphone GCC 2021-2028
Mobile data traffic per smartphone GCC 2021-2028
Mobile data traffic per smartphone in the Gulf Cooperation Council from 2021 to 2022 with forecast for 2028 (in gigabits per month)
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GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars)
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Mobile data traffic per smartphone MENA 2021-2028
Mobile data traffic per smartphone MENA 2021-2028
Mobile data traffic per smartphone in the Middle East and North Africa region from 2021 to 2022 with forecasts for 2028 (in gigabits per month)
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Time spent with mobile ads worldwide 2022, by ad size
Time spent with mobile ads worldwide 2022, by ad size
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds)
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Distribution of advertising and marketing agencies in Brazil 2023, by segment
Distribution of advertising and marketing agencies in Brazil 2023, by segment
Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment
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U.S. businesses mobile marketing budget share 2023, by sector
U.S. businesses mobile marketing budget share 2023, by sector
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector
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Market size of mobile advertising in China 2014-2025
Market size of mobile advertising in China 2014-2025
Market volume of mobile advertising in China from 2014 to 2021 with a forecast until 2025 (in billion yuan)
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Consumers who took no action on mobile advertising worldwide 2021, by region
Consumers who took no action on mobile advertising worldwide 2021, by region
Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region
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Leading 20 mobile advertising marketers reach in Germany 2023
Leading 20 mobile advertising marketers reach in Germany 2023
Reach of the leading 20 marketers for mobile advertising in Germany in March 2023 (in million unique users)
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Generative AI tools & platforms used in marketing & advertising worldwide 2023
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023
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Mobile ad spend in the U.S. 2010-2022
Mobile ad spend in the U.S. 2010-2022
Mobile advertising spending in the United States from 2010 to 2022 (in billion U.S. dollars)
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Web development and mobile advertising revenue in Russia 2018-2021
Web development and mobile advertising revenue in Russia 2018-2021
Annual net revenue from web development and mobile advertising in Russia from 2018 to 2021 (in billion Russian rubles)
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Growth of mobile advertising market volume in China 2015-2025
Growth of mobile advertising market volume in China 2015-2025
Annual growth rate of mobile advertising market volume in China from 2015 to 2021 with a forecast until 2025
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Digital marketing and advertising budget breakdown in India 2022
Digital marketing and advertising budget breakdown in India 2022
Breakdown of digital marketing and advertising budget in India in 2022
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Alpargatas' marketing & advertising spending 2014-2022
Alpargatas' marketing & advertising spending 2014-2022
Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2022 (in million Brazilian reals)
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Mobile internet advertising spending in Peru 2021-2022, by type
Mobile internet advertising spending in Peru 2021-2022, by type
Mobile internet advertising spending in Peru in 2021 and 2022, by type (in million U.S. dollars)
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Most profitable services according to advertising & marketing agencies in Brazil 2023
Most profitable services according to advertising & marketing agencies in Brazil 2023
Most profitable services according to advertising and marketing agencies in Brazil as of January 2023
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Activities advertising and marketing agencies outsourced the most in Brazil 2023
Activities advertising and marketing agencies outsourced the most in Brazil 2023
Activities advertising and marketing agencies outsourced the most in Brazil as of January 2023
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Leading areas that media marketing and advertising can impact in North America 2023
Leading areas that media marketing and advertising can impact in North America 2023
Leading areas in which B2C marketers believe that media marketing and advertising can make an impact in North America as of January 2023
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Basic Statistic
Employment change for advertising, promotions, and marketing managers U.S. 2021-2031
Employment change for advertising, promotions, and marketing managers U.S. 2021-2031
Change in employment for advertising, promotions, and marketing managers in the United States between 2021 and 2031
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Basic Statistic
Median wages of advertising, promotions, and marketing managers U.S. 2021
Median wages of advertising, promotions, and marketing managers U.S. 2021
Median annual wages of advertising, promotions, and marketing managers in the United States between as of May 2021 (in U.S. dollars)
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