Mobile commerce in Italy - statistics & facts
Key insights
- M-commerce market in Italy
- 22bn EUR
Detailed statistics
Market size of B2C mobile commerce in Italy 2016-2021
- M-commerce of total e-commerce in Italy
- 39%
Detailed statistics
M-commerce share of retail online sales in Europe 2022, by country
- Big retailers selling via mobile in Italy
- 86%
Detailed statistics
Share of leading retailers with e-commerce and mobile commerce in Italy 2016-2021
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Current statistics on this topic
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Overview
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- Premium Statistic Number of smartphone users in Italy 2017-2025
- Premium Statistic Mobile internet users in Italy 2019-2028
- Premium Statistic Market size of B2C e-commerce in Italy 2016-2022
- Premium Statistic Average mobile basket value in Europe 2019-2022
- Premium Statistic M-commerce share of retail online sales in Europe 2022, by country
Overview
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Number of smartphone users in Italy 2017-2025
Number of smartphone users in Italy 2017-2025
Number of smartphone users in Italy from 2017 to 2025 (in millions)
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Mobile internet users in Italy 2019-2028
Mobile internet users in Italy 2019-2028
Number of mobile internet users in Italy from 2019 to 2028 (in millions)
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Market size of B2C e-commerce in Italy 2016-2022
Market size of B2C e-commerce in Italy 2016-2022
Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros)
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Average mobile basket value in Europe 2019-2022
Average mobile basket value in Europe 2019-2022
Average basket value on mobile devices in Europe from 2019 to 2022 (in euros)
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M-commerce share of retail online sales in Europe 2022, by country
M-commerce share of retail online sales in Europe 2022, by country
Mobile commerce share of total retail online sales in Western and Central Europe as of 2022, by country
M-commerce
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- Premium Statistic Market size of B2C mobile commerce in Italy 2016-2021
- Premium Statistic Share of leading retailers with e-commerce and mobile commerce in Italy 2016-2021
- Premium Statistic Share of retail website visits and orders in Italy 2023, by device
- Premium Statistic Online cart abandonment rate in Italy 2023, by device
- Premium Statistic Social referrals to e-commerce sites in Italy 2021-2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
M-commerce
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Market size of B2C mobile commerce in Italy 2016-2021
Market size of B2C mobile commerce in Italy 2016-2021
Market value of B2C mobile commerce in Italy from 2016 to 2021 (in billion euros)
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Share of leading retailers with e-commerce and mobile commerce in Italy 2016-2021
Share of leading retailers with e-commerce and mobile commerce in Italy 2016-2021
Share of leading retailers implementing e-commerce and mobile commerce in Italy from 2016 to 2021
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Share of retail website visits and orders in Italy 2023, by device
Share of retail website visits and orders in Italy 2023, by device
Distribution of retail website visits and orders in Italy as of 1st quarter 2023, by device
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Online cart abandonment rate in Italy 2023, by device
Online cart abandonment rate in Italy 2023, by device
Share of baskets created that did not result in a completed order in Italy in 1st quarter 2023, by device
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Social referrals to e-commerce sites in Italy 2021-2023, by device
Social referrals to e-commerce sites in Italy 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in Italy from 1st quarter 2021 to 1st quarter 2023, by device
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Most common online purchases by device in Italy 2022
Most common online purchases by device in Italy 2022
Most common online purchases by device in Italy in 2022
Shopping apps
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- Premium Statistic Most used smartphone apps by type in Italy 2023
- Premium Statistic Leading Android shopping apps in Italy 2022, by downloads
- Premium Statistic Leading iPhone shopping apps in Italy 2022, by downloads
- Premium Statistic Main food delivery apps in Italy 2022, by downloads
- Premium Statistic Most downloaded fashion and beauty apps in Italy 2021
Shopping apps
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Most used smartphone apps by type in Italy 2023
Most used smartphone apps by type in Italy 2023
Most used smartphone apps by type in Italy as of June 2023
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Leading Android shopping apps in Italy 2022, by downloads
Leading Android shopping apps in Italy 2022, by downloads
Leading shopping apps in the Google Play Store in Italy in September 2022, by number of downloads
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Leading iPhone shopping apps in Italy 2022, by downloads
Leading iPhone shopping apps in Italy 2022, by downloads
Leading iPhone shopping apps in the Apple App Store in Italy in September 2022, by number of downloads
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Main food delivery apps in Italy 2022, by downloads
Main food delivery apps in Italy 2022, by downloads
Number of downloads of leading food delivery and takeout apps in Italy in 2022 (in 1,000s)
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Most downloaded fashion and beauty apps in Italy 2021
Most downloaded fashion and beauty apps in Italy 2021
Leading fashion and beauty shopping apps in Italy in 2021, by number of downloads (in 1,000s)
Mobile shoppers
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- Premium Statistic Share of online shoppers purchasing through mobile phones in Europe 2021
- Premium Statistic Mobile shopping intentions in the next five years 2021, by country
- Premium Statistic Forecast of the e-commerce market users in Italy 2017-2025, by device
- Premium Statistic Share of shoppers purchasing online in Italy 2021, by device and gender
- Premium Statistic Share of users purchasing on mobile apps in Italy 2021, by age group
- Premium Statistic Interest in loyalty cards apps in Italy 2022, by generation
Mobile shoppers
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Share of online shoppers purchasing through mobile phones in Europe 2021
Share of online shoppers purchasing through mobile phones in Europe 2021
Share of online shoppers having purchased through mobile phones in selected European countries in 2021
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Mobile shopping intentions in the next five years 2021, by country
Mobile shopping intentions in the next five years 2021, by country
Share of online shoppers planning to purchase more through mobile in the next five years as of 2021, by country
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Forecast of the e-commerce market users in Italy 2017-2025, by device
Forecast of the e-commerce market users in Italy 2017-2025, by device
Forecast distribution of the e-commerce market users in Italy from 2017 to 2025, by device
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Share of shoppers purchasing online in Italy 2021, by device and gender
Share of shoppers purchasing online in Italy 2021, by device and gender
Share of shoppers purchasing online in Italy in 2021, by device and gender
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Share of users purchasing on mobile apps in Italy 2021, by age group
Share of users purchasing on mobile apps in Italy 2021, by age group
Share of users purchasing on mobile apps in Italy in 2021, by age group
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Interest in loyalty cards apps in Italy 2022, by generation
Interest in loyalty cards apps in Italy 2022, by generation
Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation
Shopping behavior
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- Premium Statistic Attitudes towards online shopping in Italy 2023
- Premium Statistic Most common activities when shopping on mobile apps in Italy 2021
- Premium Statistic Main advantages of all-in-one shopping app in Italy 2021
- Premium Statistic Number of shopping apps used on a weekly basis in Italy 2021
- Premium Statistic Share of order from mobile devices of cosmetics in Italy 2013-2022, by type
- Premium Statistic Mobile payments by situation in Italy 2022
Shopping behavior
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Attitudes towards online shopping in Italy 2023
Attitudes towards online shopping in Italy 2023
Attitudes towards online shopping in Italy as of June 2023
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Most common activities when shopping on mobile apps in Italy 2021
Most common activities when shopping on mobile apps in Italy 2021
Most common activities when shopping on mobile apps in Italy in 2021
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Main advantages of all-in-one shopping app in Italy 2021
Main advantages of all-in-one shopping app in Italy 2021
Main advantages of all-in-one shopping app gathering different features in Italy in 2021
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Number of shopping apps used on a weekly basis in Italy 2021
Number of shopping apps used on a weekly basis in Italy 2021
Number of shopping apps used on a weekly basis in Italy in 2021
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Share of order from mobile devices of cosmetics in Italy 2013-2022, by type
Share of order from mobile devices of cosmetics in Italy 2013-2022, by type
Share of the orders from mobile devices over the total online sales of cosmetics and make up products in Italy from 2013 to 2022, by type
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Mobile payments by situation in Italy 2022
Mobile payments by situation in Italy 2022
Mobile payments by situation in Italy in 2022
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