Online videos in China - statistics & facts
Key insights
- Number of online video users
- 1044m
Detailed statistics
Number of online video users in China H1 2018-H1 2023
- Penetration rate of online video use
- 96.5%
Detailed statistics
Penetration rate of online video usage in China 2018-2022
- Estimated revenue of China's online video industry 2022
- 147bn CNY
Detailed statistics
Annual revenue of the online video market in China 2009-2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Key figures
6
- Premium Statistic Number of online video users in China H1 2018-H1 2023
- Premium Statistic Penetration rate of online video usage in China 2018-2022
- Premium Statistic Annual revenue of the online video market in China 2009-2023
- Premium Statistic Revenue distribution of online video industry in China 2015-2023
- Premium Statistic Market size of online short videos in China 2016-2023
- Premium Statistic Annual revenue of the paid online video market in China 2013-2022
Key figures
-
Premium Statistic
Number of online video users in China H1 2018-H1 2023
Number of online video users in China H1 2018-H1 2023
Number of online video users in China from June 2018 to June 2023 (in millions)
-
Premium Statistic
Penetration rate of online video usage in China 2018-2022
Penetration rate of online video usage in China 2018-2022
Penetration rate of online video usage in China from 2018 to 2022
-
Premium Statistic
Annual revenue of the online video market in China 2009-2023
Annual revenue of the online video market in China 2009-2023
Revenue of China's online video market from 2009 to 2020 with a forecast until 2023 (in billion yuan)
-
Premium Statistic
Revenue distribution of online video industry in China 2015-2023
Revenue distribution of online video industry in China 2015-2023
Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023*
-
Premium Statistic
Market size of online short videos in China 2016-2023
Market size of online short videos in China 2016-2023
Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)
-
Premium Statistic
Annual revenue of the paid online video market in China 2013-2022
Annual revenue of the paid online video market in China 2013-2022
Revenue of China's paid online video market from 2013 to 2019 with a forecast until 2022 (in billion yuan)
Market players
7
- Premium Statistic Most visited online video platforms in China 2022
- Premium Statistic Leading live streaming apps in China 2022, based on MAUs
- Premium Statistic Annual revenue of Tencent 2014-2022, by segment
- Premium Statistic Chinese online video platform iQIYI's annual revenue 2015-2022
- Premium Statistic Alibaba's annual segment revenue FY 2018-FY 2023
- Premium Statistic Revenue of Sohu 2012-2022
- Basic Statistic Original and acquired online video content breakdown in China 2019, by platform
Market players
-
Premium Statistic
Most visited online video platforms in China 2022
Most visited online video platforms in China 2022
Leading online video platforms in China in January 2022 (in million monthly unique visitors)
-
Premium Statistic
Leading live streaming apps in China 2022, based on MAUs
Leading live streaming apps in China 2022, based on MAUs
Number of monthly active users of major live streaming apps in China as of December 2022 (in millions)
-
Premium Statistic
Annual revenue of Tencent 2014-2022, by segment
Annual revenue of Tencent 2014-2022, by segment
Annual revenue of Tencent from 2014 to 2022, by segment (in billion yuan)
-
Premium Statistic
Chinese online video platform iQIYI's annual revenue 2015-2022
Chinese online video platform iQIYI's annual revenue 2015-2022
Annual revenue of Chinese online video site iQIYI, Inc. from 2015 to 2022 (in billion yuan)
-
Premium Statistic
Alibaba's annual segment revenue FY 2018-FY 2023
Alibaba's annual segment revenue FY 2018-FY 2023
Annual revenue of Alibaba from financial year 2018 to 2023, by segment (in million yuan)
-
Premium Statistic
Revenue of Sohu 2012-2022
Revenue of Sohu 2012-2022
Revenue of Sohu from 2012 to 2022 (in million U.S. dollars)
-
Basic Statistic
Original and acquired online video content breakdown in China 2019, by platform
Original and acquired online video content breakdown in China 2019, by platform
Distribution of original and acquired online video content in China as of 2019, by platform
Online video advertising
6
- Premium Statistic Ad spending of the online video industry in China 2011-2023
- Premium Statistic Online video advertising revenue growth in China 2014-2023
- Premium Statistic Revenue structure of online video advertising in China 2020, by device
- Premium Statistic Short video ads share in total advertising revenue in China 2018-2023
- Premium Statistic Short-form video ad revenue in China 2016-2023
- Premium Statistic Short video advertisement market growth rate in China 2017-2023
Online video advertising
-
Premium Statistic
Ad spending of the online video industry in China 2011-2023
Ad spending of the online video industry in China 2011-2023
Market size of the online video advertising in China from 2011 to 2020 with a forecast until 2023 (in billion yuan)
-
Premium Statistic
Online video advertising revenue growth in China 2014-2023
Online video advertising revenue growth in China 2014-2023
Annual growth of online video advertising revenue in China from 2014 to 2020 with a forecast until 2023
-
Premium Statistic
Revenue structure of online video advertising in China 2020, by device
Revenue structure of online video advertising in China 2020, by device
Revenue distribution of online video advertising in China in 2020, by device
-
Premium Statistic
Short video ads share in total advertising revenue in China 2018-2023
Short video ads share in total advertising revenue in China 2018-2023
Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023
-
Premium Statistic
Short-form video ad revenue in China 2016-2023
Short-form video ad revenue in China 2016-2023
Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan)
-
Premium Statistic
Short video advertisement market growth rate in China 2017-2023
Short video advertisement market growth rate in China 2017-2023
Annual growth rate of short video advertising market in China from 2017 to 2020 with a forecast until 2023
User perspective
7
- Premium Statistic Time spent with media in China Q3 2022, by type
- Premium Statistic Average monthly time spent viewing online video in China 2020-2023
- Premium Statistic Gender distribution of online video users in China 2021
- Premium Statistic Age distribution of online video users in China 2022
- Premium Statistic Paid online video user breakdown in China 2021, by city tier
- Premium Statistic Monthly spending on online video platforms in China 2020
- Premium Statistic Number of short video users in China 2018-2022
User perspective
-
Premium Statistic
Time spent with media in China Q3 2022, by type
Time spent with media in China Q3 2022, by type
Average daily time consuming and interacting with media by the internet users in China as of 3rd quarter 2022, by type (in minutes)
-
Premium Statistic
Average monthly time spent viewing online video in China 2020-2023
Average monthly time spent viewing online video in China 2020-2023
Average time spent watching online videos per month in China from March 2020 to March 2023 (in hours)
-
Premium Statistic
Gender distribution of online video users in China 2021
Gender distribution of online video users in China 2021
Distribution of online video users in China as of December 2021, by gender
-
Premium Statistic
Age distribution of online video users in China 2022
Age distribution of online video users in China 2022
Distribution of online video users in China as of September 2022, by age group
-
Premium Statistic
Paid online video user breakdown in China 2021, by city tier
Paid online video user breakdown in China 2021, by city tier
Breakdown of paid online video users in China as of 2021, by city tier
-
Premium Statistic
Monthly spending on online video platforms in China 2020
Monthly spending on online video platforms in China 2020
Share of paid online video users in China in 2020, by monthly spending level
-
Premium Statistic
Number of short video users in China 2018-2022
Number of short video users in China 2018-2022
Total number of short video users in China from 2018 to 2022 (in millions)
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)