Featuring a wide variety of corporate and user-generated content that ranges from music and gaming videos to DIYs and educational clips, the video giant is now a leading online destination for millions of users from around the world. As of November 2022, YouTube saw approximately 75 billion visits to its website worldwide, while the app generated almost 40 million U.S. dollars in revenues in June 2022 in the United States alone .
Web traffic overview
In November 2022, the YouTube website received approximately 72 billion visits from global users on mobile, while only eight billion users accessed the website from desktop devices. Overall, mobile traffic to Youtube.com accounted for 90 percent of the total. At the end of 2022, the United States and South Korea generated the largest amount of visits to YouTube’s website, with 12 billion visits and 8.25 billion visits, respectively.YouTube usage
In 2022, YouTube counted over 2.56 billion users accessing its video content worldwide. The platform’s user base was composed of more men than women, with around 12 percent of YouTube total users being men aged between 25 and 34 years, and approximately nine percent being women aged 35 and 44 years. In January 2023, India counted the largest YouTube audience by far - almost 470 million users, followed by the United States with 246 million users on the popular video platform.Creators and videos on YouTube
In April 2022, around 500 hours of video were uploaded on YouTube every minute, reflecting the increased appetite for digital video content among internet users. Having started as a platform for original content, YouTube launched a new creative class of content producers who draw huge audiences to the screen and have subsequently become celebrities themselves. The U.S. content creator MrBeast, for example, has become a key YouTube figure and has amassed 112 million subscribers by November 2022, surpassing Swedish gamer PewDiePie.YouTube’s other main avenue is corporate media content such as official music videos, which can go viral within a matter of hours and reach 100 million views in less than two days, as was the case with BTS music video “Butter” in 2021. Due to the video format’s ever-growing popularity and versatility, YouTube is one of the most effective platforms for attracting large audiences: as of February 2023 Korean children’s song “Baby Shark” is not only the most watched YouTube video of all time, but also the first video hosted on the platform to a surpass 10 billion views.
Advertising on YouTube
When sizing up YouTube’s global viewership, it comes as no surprise that the popular video platform has become not only a springboard for influencers but also a powerful money-making tool for Google and its parent company Alphabet. In 2022, YouTube generated global advertising revenues of more than 29 billion U.S. dollars and thereby accounted for approximately 11.35 percent of Google’s total annual revenue.While advertising on YouTube is more expensive compared to other social media platforms, it certainly pays off, which is why marketers expect an increase in usage of YouTube for advertising purposes in the following years.