Facebook marketing - statistics & facts
Key insights
- Social media ad spend worldwide
- 181bn USD
Detailed statistics
Social media ad spending worldwide 2017-2026, by device
- Meta's ad revenue worldwide
- 113bn USD
Detailed statistics
Meta: annual advertising revenue worldwide 2009-2022
- Number of Facebook users worldwide
- 3030bn
Detailed statistics
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Company Insights Top 100 advertising & marketing companies
Add-OnEditor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
4
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Basic Statistic Meta: annual advertising revenue worldwide 2009-2022
- Premium Statistic Leading non-feed Facebook ad placements worldwide 2019-2020
- Basic Statistic Digital advertising revenue of leading online companies 2012-2022
Overview
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Premium Statistic
Social media ad spending worldwide 2017-2026, by device
Social media ad spending worldwide 2017-2026, by device
Social media advertising spending worldwide from 2017 to 2026, by device (in billion U.S. dollars)
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Basic Statistic
Meta: annual advertising revenue worldwide 2009-2022
Meta: annual advertising revenue worldwide 2009-2022
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2022 (in million U.S. dollars)
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Premium Statistic
Leading non-feed Facebook ad placements worldwide 2019-2020
Leading non-feed Facebook ad placements worldwide 2019-2020
Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share
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Basic Statistic
Digital advertising revenue of leading online companies 2012-2022
Digital advertising revenue of leading online companies 2012-2022
Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars)
Usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Average Facebook advertising budgets of agencies worldwide 2021
- Premium Statistic Leading Facebook advertising campaign objectives worldwide 2021
- Premium Statistic Successful Facebook advertising formats for agencies worldwide 2021
- Premium Statistic Effective Facebook properties advertising placement for agencies worldwide 2021
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
Usage
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Premium Statistic
Social media platforms used by marketers worldwide 2023
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
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Premium Statistic
Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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Premium Statistic
Average Facebook advertising budgets of agencies worldwide 2021
Average Facebook advertising budgets of agencies worldwide 2021
Average budgets devoted to Facebook advertising according to agencies worldwide as of November 2021
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Premium Statistic
Leading Facebook advertising campaign objectives worldwide 2021
Leading Facebook advertising campaign objectives worldwide 2021
Leading Facebook advertising campaign objectives according to agencies worldwide as of November 2021
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Premium Statistic
Successful Facebook advertising formats for agencies worldwide 2021
Successful Facebook advertising formats for agencies worldwide 2021
Most successful Facebook advertising formats according to agencies worldwide as of November 2021
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Premium Statistic
Effective Facebook properties advertising placement for agencies worldwide 2021
Effective Facebook properties advertising placement for agencies worldwide 2021
Most effective Facebook properties advertising placements according to agencies worldwide as of November 2021
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Basic Statistic
Average weekly Facebook brand posts 2021, by vertical
Average weekly Facebook brand posts 2021, by vertical
Average number of weekly brand posts on Facebook in 2021, by vertical
Metrics
6
- Premium Statistic Facebook ads CPA worldwide 2021, by country
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Facebook ads CPC 2021, by country
- Premium Statistic Facebook ads CTR 2021, by country
- Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
- Premium Statistic Cost metrics of Facebook ads worldwide 2020-2021, by placement
Metrics
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Premium Statistic
Facebook ads CPA worldwide 2021, by country
Facebook ads CPA worldwide 2021, by country
Cost per action (CPA) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)
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Premium Statistic
Facebook ads CPM worldwide 2021, by country
Facebook ads CPM worldwide 2021, by country
Cost-per-mille (CPM) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)
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Premium Statistic
Facebook ads CPC 2021, by country
Facebook ads CPC 2021, by country
Cost-per-click (CPC) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)
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Premium Statistic
Facebook ads CTR 2021, by country
Facebook ads CTR 2021, by country
Click-through rate (CTR) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)
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Premium Statistic
Average CPC of Facebook advertising campaigns 2021, by objective
Average CPC of Facebook advertising campaigns 2021, by objective
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars)
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Premium Statistic
Cost metrics of Facebook ads worldwide 2020-2021, by placement
Cost metrics of Facebook ads worldwide 2020-2021, by placement
Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars)
Content & engagement rates
8
- Basic Statistic Facebook brand post types 2014-2021
- Premium Statistic Leading Facebook posts by brands in the U.S. 2020, by engagement
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
- Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
- Premium Statistic Facebook brand post engagement 2022, by vertical
- Premium Statistic Average engagement with Facebook videos worldwide H1 2020, by video type
- Premium Statistic Average engagement with Facebook pages worldwide H1 2020, by post type
- Basic Statistic Most engaging brand video format for Facebook posts 2020-2021, by account size
Content & engagement rates
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Basic Statistic
Facebook brand post types 2014-2021
Facebook brand post types 2014-2021
Types of branded posts on Facebook worldwide from 2014 to 2021
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Premium Statistic
Leading Facebook posts by brands in the U.S. 2020, by engagement
Leading Facebook posts by brands in the U.S. 2020, by engagement
Most popular Facebook posts by brands in the United States in 2020, by user engagement (in millions)
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Basic Statistic
Average weekly Facebook brand posts 2021, by vertical
Average weekly Facebook brand posts 2021, by vertical
Average number of weekly brand posts on Facebook in 2021, by vertical
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Premium Statistic
Global Facebook pages fan engagement rate 2023, by type of post
Global Facebook pages fan engagement rate 2023, by type of post
Average Facebook page fan engagement with selected post types worldwide in January 2023
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Premium Statistic
Facebook brand post engagement 2022, by vertical
Facebook brand post engagement 2022, by vertical
Average engagement rate with brand posts on Facebook in 2022, by vertical
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Premium Statistic
Average engagement with Facebook videos worldwide H1 2020, by video type
Average engagement with Facebook videos worldwide H1 2020, by video type
Average engagement with Facebook videos worldwide in H1 2020, by video type
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Premium Statistic
Average engagement with Facebook pages worldwide H1 2020, by post type
Average engagement with Facebook pages worldwide H1 2020, by post type
Average user engagement with Facebook pages worldwide in H1 2020, by post type
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Basic Statistic
Most engaging brand video format for Facebook posts 2020-2021, by account size
Most engaging brand video format for Facebook posts 2020-2021, by account size
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size
Successful brands
6
- Basic Statistic Most popular Facebook fan pages globally 2022
- Basic Statistic Most popular product brands on Facebook 2020
- Basic Statistic Most popular retail brands on Facebook 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Facebook: number of followers of popular luxury brands 2020
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
Successful brands
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Basic Statistic
Most popular Facebook fan pages globally 2022
Most popular Facebook fan pages globally 2022
Most popular Facebook fan pages worldwide as of September 2023, based on number of fans (in millions)
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Basic Statistic
Most popular product brands on Facebook 2020
Most popular product brands on Facebook 2020
Product brands with the most Facebook fans as of June 2020 (in millions)
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Basic Statistic
Most popular retail brands on Facebook 2021
Most popular retail brands on Facebook 2021
Retail and consumer merchandise brands with the most Facebook fans as of June 2021 (in millions)
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Basic Statistic
Facebook: number of fans of popular fashion brands 2021
Facebook: number of fans of popular fashion brands 2021
Leading fashion brands with the most Facebook fans as of March 2021 (in millions)
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Basic Statistic
Facebook: number of followers of popular luxury brands 2020
Facebook: number of followers of popular luxury brands 2020
Leading luxury brands with the most followers on Facebook in 2020 (in millions)
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Premium Statistic
Fan growth of the fastest-growing brands on Facebook 2021
Fan growth of the fastest-growing brands on Facebook 2021
Fastest-growing global brands on Facebook as of March 2021, by monthly Facebook fan growth
Competitors
6
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Brand value of the most valuable brands worldwide 2023
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Leading platforms for influencer marketing worldwide 2020
- Premium Statistic Most trusted brands worldwide 2022
Competitors
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Basic Statistic
Global social networks ranked by number of users 2023
Global social networks ranked by number of users 2023
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions)
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Premium Statistic
Social media platforms with highest ROI worldwide 2022
Social media platforms with highest ROI worldwide 2022
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022
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Brand value of the most valuable brands worldwide 2023
Brand value of the most valuable brands worldwide 2023
Leading brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Leading media owners worldwide 2021, by ad revenue
Leading media owners worldwide 2021, by ad revenue
Leading media companies worldwide in 2021, ranked by advertising revenue (in billion U.S. dollars)
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Premium Statistic
Leading platforms for influencer marketing worldwide 2020
Leading platforms for influencer marketing worldwide 2020
Leading platforms for influencer marketing worldwide as of January 2020
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Premium Statistic
Most trusted brands worldwide 2022
Most trusted brands worldwide 2022
Most trusted brands worldwide in 2022 (index score)
Consumers
7
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Countries with biggest Facebook reach 2023
- Basic Statistic Facebook: distribution of global audiences 2023, by age and gender
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
Consumers
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Basic Statistic
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Number of monthly active Facebook users worldwide as of 2nd quarter 2023 (in millions)
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Basic Statistic
Countries with the most Facebook users 2023
Countries with the most Facebook users 2023
Leading countries based on Facebook audience size as of January 2023 (in millions)
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Basic Statistic
Countries with biggest Facebook reach 2023
Countries with biggest Facebook reach 2023
Countries with the highest Facebook audience reach in January 2023
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Basic Statistic
Facebook: distribution of global audiences 2023, by age and gender
Facebook: distribution of global audiences 2023, by age and gender
Distribution of Facebook users worldwide as of January 2023, by age and gender
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Premium Statistic
Leading social media usage reasons worldwide 2022
Leading social media usage reasons worldwide 2022
Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2022
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Premium Statistic
Preferred business communication methods for global smartphone users 2020-2021
Preferred business communication methods for global smartphone users 2020-2021
Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021
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Premium Statistic
Share of social commerce buyers worldwide 2022, by country
Share of social commerce buyers worldwide 2022, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2022
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