Influencer marketing in Europe - statistics & facts
Key insights
- Influencer marketing market size worldwide
- 21.1bn USD
Detailed statistics
Global influencer marketing value 2016-2023
- Influencer marketing platform size worldwide
- 179.1m USD
Detailed statistics
Influencer marketing platform market size worldwide 2019-2027
- Leading platform for influencer marketing worldwide
Detailed statistics
Leading platforms for influencer marketing worldwide 2020
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Current statistics on this topic
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Social media platforms most used by brands for influencer marketing in Brazil 2022
Social media platforms most used by brands for influencer marketing in Brazil 2022
Social media platforms most used by brands for influencer marketing in Brazil as of December 2022
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Influencer following rate on social media in China 2023, by age group
Influencer following rate on social media in China 2023, by age group
Share of Chinese respondents following at least one influencer on social media as of May 2023, by age group
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Influencer following rate on social media in China 2023
Influencer following rate on social media in China 2023
Share of Chinese respondents following at least one influencer on social media as of May 2023
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Influencer following rate on social media in Taiwan 2023
Influencer following rate on social media in Taiwan 2023
Share of respondents following at least one influencer on social media in Taiwan as of May 2023
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Influencer following rate on social media in Taiwan 2023, by age group
Influencer following rate on social media in Taiwan 2023, by age group
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group
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Influencer following rate on social media in Hong Kong 2023, by age group
Influencer following rate on social media in Hong Kong 2023, by age group
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group
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Influencer following rate on social media in Hong Kong 2023
Influencer following rate on social media in Hong Kong 2023
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
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Influencer following rate on social media in Hong Kong 2023, by gender
Influencer following rate on social media in Hong Kong 2023, by gender
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender
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Influencer following rate on social media in China 2023, by gender
Influencer following rate on social media in China 2023, by gender
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender
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People that follow at least one social media influencer India 2023, by gender
People that follow at least one social media influencer India 2023, by gender
Share of people that follow at least one social media influencer in India in May 2023, by gender
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People that follow at least one social media influencer India 2023
People that follow at least one social media influencer India 2023
Share of people that follow at least one social media influencer in India in May 2023
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Benefits of social media marketing worldwide 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
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Social media marketing market size in Japan 2020-2027
Social media marketing market size in Japan 2020-2027
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Top social media for influencer marketing in France 2022
Top social media for influencer marketing in France 2022
Most used social media networks for influencer campaigns in France as of September 2022
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Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India in 2022, by marketing content type
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Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022
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Leading social media platforms for influencer marketing campaigns Singapore 2022
Leading social media platforms for influencer marketing campaigns Singapore 2022
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
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Leading social media platforms for influencer marketing campaigns Thailand 2022
Leading social media platforms for influencer marketing campaigns Thailand 2022
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
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Most preferred new social media for influencer marketing by French marketers 2021
Most preferred new social media for influencer marketing by French marketers 2021
New social media on which French agencies and brands are lancing influencer campaigns in 2021
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Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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People that follow at least one social media influencer India 2023, by age group
People that follow at least one social media influencer India 2023, by age group
Share of people that follow at least one social media influencer in India in May 2023, by age group
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Share of Hungarian online shops using social media 2022, by platform
Share of Hungarian online shops using social media 2022, by platform
Share of online shops present on social media sites in Hungary in 2022, by platform
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Influencer marketing market size in Japan 2020-2027
Influencer marketing market size in Japan 2020-2027
Annual expenditure on influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media marketing market size in Japan 2023, by segment
Social media marketing market size in Japan 2023, by segment
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)
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Share of people who followed social media influencers Philippines 2023
Share of people who followed social media influencers Philippines 2023
Share of people who follow at least one influencer on social media in the Philippines as of May 2023
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Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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Social media marketing spend in Serbia 2021, by platform
Social media marketing spend in Serbia 2021, by platform
Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros)
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Social networking channels used for influencer marketing Philippines 2022
Social networking channels used for influencer marketing Philippines 2022
Social media used for influencer marketing campaigns in the Philippines as of October 2022
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Reasons for interacting with social media ads South Korea 2023
Reasons for interacting with social media ads South Korea 2023
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023
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Social media marketing analytics tools market size Japan 2020-2027
Social media marketing analytics tools market size Japan 2020-2027
Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Popularity of social media marketing among consumers in the U.S. 2022, by generation
Popularity of social media marketing among consumers in the U.S. 2022, by generation
Popularity of social media marketing among consumers in the United States as of June 2022, by age group
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Contribution of social media marketing to companies' performance in the UK 2022
Contribution of social media marketing to companies' performance in the UK 2022
Contribution of social media marketing to the performance of companies in the United Kingdom (UK) in 2022
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Frequency of purchase after seeing social media ads Thailand 2023
Frequency of purchase after seeing social media ads Thailand 2023
Frequency of purchasing an item after viewing a social media ads in Thailand as of July 2023
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Preferences for clicking social media ads Thailand 2023
Preferences for clicking social media ads Thailand 2023
Reasons for clicking social media advertisements in Thailand as of July 2023
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Main reasons against social media ads Thailand 2023
Main reasons against social media ads Thailand 2023
Leading reasons for not wanting to see ads on social media platforms in Thailand as of July 2023
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Most impactful social media ad types South Korea 2023
Most impactful social media ad types South Korea 2023
Types of social media advertisements perceived as most impactful in South Korea as of July 2023
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Uses of social media marketing at for-profit companies in the U.S. 2023
Uses of social media marketing at for-profit companies in the U.S. 2023
Uses of social media marketing at for-profit companies in the United States as of February 2023
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Leading impactful social media ads Thailand 2023
Leading impactful social media ads Thailand 2023
Most impactful social media ads in Thailand as of July 2023
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Social media marketing spend in Serbia 2017-2021
Social media marketing spend in Serbia 2017-2021
Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros)
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Social media platforms used by marketers worldwide 2023
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
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Daily social media usage in Africa 2023, by country
Daily social media usage in Africa 2023, by country
Average time per day spent by online users on social media in Africa in 1st quarter 2023, by selected country (in hours.minutes)
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Daily social media usage in Egypt Q1 2017- Q1 2023
Daily social media usage in Egypt Q1 2017- Q1 2023
Average time per day spent by online users on social media in Egypt from 1st quarter of 2017 to the 1st quarter of 2023 (in hours.minutes)
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Frequency of buying items seen in social media ads South Korea 2023
Frequency of buying items seen in social media ads South Korea 2023
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023
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Social media marketing campaign planning and consulting market size Japan 2020-2027
Social media marketing campaign planning and consulting market size Japan 2020-2027
Annual expenditure on campaign planning and consulting for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Social media accounts users followed and purchased from 2022, by generation
Social media accounts users followed and purchased from 2022, by generation
Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2022, by generation
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TikTok influencer marketing market size in Japan 2020-2027
TikTok influencer marketing market size in Japan 2020-2027
Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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YouTube influencer marketing market size in Japan 2020-2027
YouTube influencer marketing market size in Japan 2020-2027
Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Average time spent online by consumers on social media APAC Q3 2019-Q1 2023
Average time spent online by consumers on social media APAC Q3 2019-Q1 2023
Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to the first quarter of 2023 (in hours and minutes)
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Social media advertisement preferences Thailand 2023, by gender
Social media advertisement preferences Thailand 2023, by gender
Preferences for sponsored ads on social media platforms in Thailand as of July 2023, by gender
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Social media advertisement preferences Thailand 2023
Social media advertisement preferences Thailand 2023
Preferences for sponsored ads on social media platforms in Thailand as of July 2023
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