Influencer marketing in the U.S. - statistics & facts
Key insights
- Global influencer marketing value
- 21.1bn USD
Detailed statistics
Global influencer marketing value 2016-2023
- Influencer marketing spending in the U.S.
- 4.99bn USD
Detailed statistics
Influencer marketing expenditure in the U.S. 2019-2024
- Leading platform for influencer marketing worldwide
Detailed statistics
Leading platforms for influencer marketing worldwide 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
7
- Premium Statistic Global influencer marketing value 2016-2023
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
- Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
Overview
-
Premium Statistic
Global influencer marketing value 2016-2023
Global influencer marketing value 2016-2023
Influencer marketing market size worldwide from 2016 to 2023 (in billion U.S. dollars)
-
Premium Statistic
Influencer marketing expenditure in the U.S. 2019-2024
Influencer marketing expenditure in the U.S. 2019-2024
Influencer marketing spending in the United States from 2019 to 2024 (in billion U.S. dollars)
-
Premium Statistic
Influencer marketing expenditure growth in the U.S. 2019-2023
Influencer marketing expenditure growth in the U.S. 2019-2023
Change in influencer marketing spending in the United States from 2019 to 2023
-
Premium Statistic
Influencer marketing spending in the U.S. 2022, by platform
Influencer marketing spending in the U.S. 2022, by platform
Influencer marketing spending in the United States in 2022, by platform (in million U.S. dollars)
-
Premium Statistic
Influencer marketing penetration rate in the U.S. 2020-2025
Influencer marketing penetration rate in the U.S. 2020-2025
Influencer marketing usage rate in the United States from 2020 to 2025
-
Premium Statistic
Importance of digital media types in marketing in the U.S. 2021
Importance of digital media types in marketing in the U.S. 2021
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021
-
Premium Statistic
New B2B marketing tactics to be used in the U.S. 2023
New B2B marketing tactics to be used in the U.S. 2023
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2023
Budget & costs
-
Premium Statistic
Share of marketing budgets spent on influencer marketing worldwide 2023
Share of marketing budgets spent on influencer marketing worldwide 2023
Share of marketing budgets spent on influencer marketing worldwide as of February 2023
-
Premium Statistic
Change in influencer marketing budgets in the U.S. 2021
Change in influencer marketing budgets in the U.S. 2021
Expected change in influencer marketing budgets in the United States from 2019 to 2021
-
Premium Statistic
Average amount paid per influencer marketing post in the U.S. 2021, by gender
Average amount paid per influencer marketing post in the U.S. 2021, by gender
Average cost paid per influencer marketing post in the United States in 2021, by gender (in U.S. dollars)
-
Premium Statistic
Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
Average cost paid per influencer marketing post in the United States in 2021, by ethnicity (in U.S. dollars)
-
Premium Statistic
Influencers who would work with brands for free products in the U.S. 2023
Influencers who would work with brands for free products in the U.S. 2023
Share of influencers who would work with brands just for free products in the United States as of February 2023
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Doing business
-
Premium Statistic
Top ways in which influencers can become more valuable to brands worldwide 2022
Top ways in which influencers can become more valuable to brands worldwide 2022
Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022
-
Premium Statistic
Influencer marketing expenditure in the U.S. 2019-2024, by platform
Influencer marketing expenditure in the U.S. 2019-2024, by platform
Share of selected platforms in influencer marketing spending in the United States from 2019 to 2024
-
Premium Statistic
Goals of influencer marketing in the U.S. 2022
Goals of influencer marketing in the U.S. 2022
Leading goals of influencer marketing according to marketers in the United States as of February 2022
-
Premium Statistic
Performance of influencer content compared to brand-created content in the U.S. 2021
Performance of influencer content compared to brand-created content in the U.S. 2021
Performance of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of March 2021
-
Premium Statistic
Shoppability functions used in Instagram influencer marketing in the U.S. 2021
Shoppability functions used in Instagram influencer marketing in the U.S. 2021
Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021
-
Premium Statistic
Usage of shoppability in influencer marketing in the U.S. 2021
Usage of shoppability in influencer marketing in the U.S. 2021
Share of marketers enabling shoppability functions in influencer marketing campaigns in the United States as of March 2021
Market leaders
11
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2022
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
- Premium Statistic Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size
- Premium Statistic Top YouTube influencer marketing spenders in the U.S. & Canada 2022
- Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
Market leaders
-
Premium Statistic
Most mentioned brands on English-language Instagram worldwide 2021
Most mentioned brands on English-language Instagram worldwide 2021
Leading brands on Instagram worldwide in July 2021, by number of mentions of English-speaking influencers (in 1,000s)
-
Premium Statistic
Most talked about brands on TikTok worldwide 2022
Most talked about brands on TikTok worldwide 2022
Leading brands on TikTok worldwide in 2022, by number of influencers (in 1,000s)
-
Premium Statistic
Highest-earning YouTube stars 2021
Highest-earning YouTube stars 2021
Estimated annual earnings of selected YouTube channel creators in 2021 (in million U.S. dollars)
-
Premium Statistic
Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025
-
Premium Statistic
Most talked about brands on Instagram in the U.S. 2021
Most talked about brands on Instagram in the U.S. 2021
Leading brands on Instagram in the United States in 2021, by number of influencers (in 1,000s)
-
Premium Statistic
Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
Engagement rate among influencers on Instagram in the United States in 2021 and 2022, by number of followers
-
Premium Statistic
TikTok influencer marketing content types in the U.S. & Canada 2022
TikTok influencer marketing content types in the U.S. & Canada 2022
Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type
-
Premium Statistic
Fastest growing U.S. TikTok influencers 2021, by new followers
Fastest growing U.S. TikTok influencers 2021, by new followers
Leading TikTok influencers from the United States in 2021, by number of new followers (in millions)
-
Premium Statistic
Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size
Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size
Engagement rate among influencers on TikTok in the United States in 2020 and 2021, by number of followers
-
Premium Statistic
Top YouTube influencer marketing spenders in the U.S. & Canada 2022
Top YouTube influencer marketing spenders in the U.S. & Canada 2022
Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars)
-
Premium Statistic
Most valued creators and channels on YouTube in the U.S. & Canada 2023
Most valued creators and channels on YouTube in the U.S. & Canada 2023
Leading content creators and channels on YouTube in the United States and Canada in the 1st quarter 2023, by Influencer Media Value (IMV) (in million U.S. dollars)
Consumer perspective
11
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
- Basic Statistic Consumers who bought a product/service promoted by virtual influencers U.S. 2022
- Basic Statistic Reasons for following virtual influencers in the U.S. 2022
- Basic Statistic Platforms where consumers follow virtual influencers in the U.S. 2022
Consumer perspective
-
Premium Statistic
Marketing channels influencing online purchase decisions in the U.S. 2022
Marketing channels influencing online purchase decisions in the U.S. 2022
Marketing channels influencing online purchase decisions in the United States in 2022
-
Premium Statistic
Main purchase recommendation sources in the U.S. 2022, by generation
Main purchase recommendation sources in the U.S. 2022, by generation
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation
-
Premium Statistic
Consumer reactions to brands incorporating UCG in marketing U.S. 2022
Consumer reactions to brands incorporating UCG in marketing U.S. 2022
Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022
-
Premium Statistic
Social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022
-
Premium Statistic
Social media activities creating a positive brand perception U.S. 2022, by gender
Social media activities creating a positive brand perception U.S. 2022, by gender
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022, by gender
-
Premium Statistic
Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022
-
Premium Statistic
Ways influencer content impacts brand perception of consumers in the U.S. 2022
Ways influencer content impacts brand perception of consumers in the U.S. 2022
Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022
-
Basic Statistic
Consumers following at least one virtual influencer U.S. 2022, by age group
Consumers following at least one virtual influencer U.S. 2022, by age group
Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group
-
Basic Statistic
Consumers who bought a product/service promoted by virtual influencers U.S. 2022
Consumers who bought a product/service promoted by virtual influencers U.S. 2022
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022
-
Basic Statistic
Reasons for following virtual influencers in the U.S. 2022
Reasons for following virtual influencers in the U.S. 2022
Reasons why consumers follow virtual influencers in the United States as of March 2022
-
Basic Statistic
Platforms where consumers follow virtual influencers in the U.S. 2022
Platforms where consumers follow virtual influencers in the U.S. 2022
Leading platforms where consumers follow virtual influencers in the United States as of March 2022
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)