The use of social media as a tool for e-commerce is continuing to grow in popularity. The worldwide revenue of social commerce is valued at 724 billion U.S. dollars in 2022 and is forecasted to surpass six trillion U.S. dollars by 2030. Asian countries are particularly big on social shopping. Over 80 percent of the online population in Thailand, India, and China are social buyers. To put it into perspective, China's social commerce retail sales are worth nearly ten times that of the U.S.
Social commerce - statistics & facts
The use of social media as a tool for e-commerce is continuing to grow in popularity. The worldwide revenue of social commerce is valued at 724 billion U.S. dollars in 2022 and is forecasted to surpass six trillion U.S. dollars by 2030. Asian countries are particularly big on social shopping. Over 80 percent of the online population in Thailand, India, and China are social buyers. To put it into perspective, China's social commerce retail sales are worth nearly ten times that of the U.S.
Key insights
- Global social commerce revenue
- 913bn USD
Detailed statistics
Social commerce revenue worldwide 2022-2030
- Top country by social commerce penetration
- Thailand
Detailed statistics
Share of social commerce buyers worldwide 2022, by country
- Purchases made directly on platforms
- 29%
Detailed statistics
Leading online shopping methods for products viewed on social media worldwide 2021
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Social commerce sales value worldwide 2022-2026
- Premium Statistic Social commerce revenue worldwide 2022-2030
- Premium Statistic Social commerce sales in China vs. the U.S. 2021
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Countries with highest and lowest social commerce engagement 2022
- Premium Statistic Social commerce spending share worldwide 2025, by generation
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
Overview
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Social commerce sales value worldwide 2022-2026
Social commerce sales value worldwide 2022-2026
Value of social commerce sales worldwide from 2022 to 2026 (in billion U.S. dollars)
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Social commerce revenue worldwide 2022-2030
Social commerce revenue worldwide 2022-2030
Social commerce revenue worldwide from 2022 to 2030 (in billion U.S. dollars)
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Social commerce sales in China vs. the U.S. 2021
Social commerce sales in China vs. the U.S. 2021
Retail social commerce sales in China and the United States in 2021 (in billion U.S. dollars)
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Share of social commerce buyers worldwide 2022, by country
Share of social commerce buyers worldwide 2022, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2022
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Countries with highest and lowest social commerce engagement 2022
Countries with highest and lowest social commerce engagement 2022
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022
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Social commerce spending share worldwide 2025, by generation
Social commerce spending share worldwide 2025, by generation
Distribution of social commerce spending worldwide in 2025, by generation
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Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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Share of marketing budgets spent on influencer marketing worldwide 2023
Share of marketing budgets spent on influencer marketing worldwide 2023
Share of marketing budgets spent on influencer marketing worldwide as of February 2023
Popular platforms
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- Premium Statistic Distribution of online purchases worldwide 2022, by channel
- Premium Statistic Leading online shopping methods for products viewed on social media worldwide 2021
- Premium Statistic Social networks most likely to be used to make online purchases globally 2022
- Premium Statistic Leading social commerce platforms worldwide 2022, by country
- Premium Statistic Social networks offering the best social commerce experience worldwide 2022
- Premium Statistic Social media accounts users followed and purchased from 2022, by generation
- Premium Statistic Facebook Marketplace/Instagram Shopping user share 2021, by region
- Premium Statistic Countries with most WhatsApp Business app downloads 2022
Popular platforms
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Distribution of online purchases worldwide 2022, by channel
Distribution of online purchases worldwide 2022, by channel
Distribution of online purchases worldwide as of April 2022, by channel
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Leading online shopping methods for products viewed on social media worldwide 2021
Leading online shopping methods for products viewed on social media worldwide 2021
Leading online shopping methods for products viewed on social media platforms worldwide as of October 2021
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Social networks most likely to be used to make online purchases globally 2022
Social networks most likely to be used to make online purchases globally 2022
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2022
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Leading social commerce platforms worldwide 2022, by country
Leading social commerce platforms worldwide 2022, by country
Main social platforms used to purchase a product in selected countries worldwide in 2022
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Social networks offering the best social commerce experience worldwide 2022
Social networks offering the best social commerce experience worldwide 2022
Social media platforms offering the best social commerce experience worldwide in 2022
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Social media accounts users followed and purchased from 2022, by generation
Social media accounts users followed and purchased from 2022, by generation
Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2022, by generation
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Facebook Marketplace/Instagram Shopping user share 2021, by region
Facebook Marketplace/Instagram Shopping user share 2021, by region
Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 3rd quarter 2021, by region
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Countries with most WhatsApp Business app downloads 2022
Countries with most WhatsApp Business app downloads 2022
Countries with the highest number of WhatsApp Business app downloads as of June 2022 (in millions)
Inspiration and discovery
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- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Main ways social media were a source of discovery or inspiration globally 2021
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Buyers getting the best product offers on social networks 2021, by generation
- Premium Statistic Online consumer opinions on social media content creators worldwide 2021
Inspiration and discovery
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Main sources for online shopping inspiration worldwide 2022
Main sources for online shopping inspiration worldwide 2022
Leading sources of inspiration for online shoppers worldwide in 2022
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Leading online sources for product searches worldwide 2022
Leading online sources for product searches worldwide 2022
Leading online sources where consumers worldwide search for products in 2022
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Main ways social media were a source of discovery or inspiration globally 2021
Main ways social media were a source of discovery or inspiration globally 2021
Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021
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Consumers who bought an item after seeing it on social media 2022, by country
Consumers who bought an item after seeing it on social media 2022, by country
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2022
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Buyers getting the best product offers on social networks 2021, by generation
Buyers getting the best product offers on social networks 2021, by generation
Share of global buyers targeted with the best products on social media in 2021, by generational cohort
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Online consumer opinions on social media content creators worldwide 2021
Online consumer opinions on social media content creators worldwide 2021
Consumer opinions on social media content creators worldwide as of October 2021
Shopping behavior
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- Premium Statistic Distribution of social media purchases worldwide 2021, by type
- Premium Statistic Preferred categories to purchase on social media worldwide 2021, by country
- Premium Statistic Importance of social commerce features worldwide 2021
- Premium Statistic Main drivers for increased social media purchases worldwide 2022
- Premium Statistic Openness to social media shopping worldwide 2021
- Premium Statistic Usage of social media direct purchase features worldwide 2021
- Premium Statistic Attitudes about purchasing via clicks on social media posts 2021
- Premium Statistic Consumers who bought an item on social media 2022, by generation
- Premium Statistic Buyers considering social media shopping fun 2021, by generation
- Premium Statistic Favorite payment options for social commerce worldwide 2021
- Premium Statistic Leading concerns about social commerce worldwide 2021
Shopping behavior
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Distribution of social media purchases worldwide 2021, by type
Distribution of social media purchases worldwide 2021, by type
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021
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Preferred categories to purchase on social media worldwide 2021, by country
Preferred categories to purchase on social media worldwide 2021, by country
Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021
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Importance of social commerce features worldwide 2021
Importance of social commerce features worldwide 2021
Importance of selected social commerce features worldwide in 2021
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Main drivers for increased social media purchases worldwide 2022
Main drivers for increased social media purchases worldwide 2022
Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2022
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Openness to social media shopping worldwide 2021
Openness to social media shopping worldwide 2021
Openness to shopping on social media worldwide as of October 2021
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Usage of social media direct purchase features worldwide 2021
Usage of social media direct purchase features worldwide 2021
Share of global online buyers who use "buy" buttons and clicking on purchasable posts and stories on social media in 2021
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Attitudes about purchasing via clicks on social media posts 2021
Attitudes about purchasing via clicks on social media posts 2021
Share of global online buyers who purchased by clicking on social media posts in 2021
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Consumers who bought an item on social media 2022, by generation
Consumers who bought an item on social media 2022, by generation
Share of shoppers who had purchased a product directly from a social media platforms worldwide in 2022, by generational cohort
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Buyers considering social media shopping fun 2021, by generation
Buyers considering social media shopping fun 2021, by generation
Share of global online buyers considering social media shopping fun in 2021, by generational cohort
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Favorite payment options for social commerce worldwide 2021
Favorite payment options for social commerce worldwide 2021
Preferred payment methods when purchasing on social media worldwide as of July 2021
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Leading concerns about social commerce worldwide 2021
Leading concerns about social commerce worldwide 2021
Most cited concerns about social commerce worldwide in 2021
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