Social commerce in Vietnam - statistics & facts
Key insights
- E-commerce share of total retail sales in Vietnam
- 7%
Detailed statistics
E-commerce share of retail sales in Vietnam 2015-2021
- Market size of social commerce in Vietnam
- 14bn USD
Detailed statistics
Market size of social commerce SEA 2021, by country
- Penetration rates of social commerce in Vietnam
- 27%
Detailed statistics
Penetration rates of e-commerce channels Vietnam Q2 2023
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Overview
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- Premium Statistic E-commerce market value in Vietnam 2014-2022
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
- Premium Statistic Penetration rates of e-commerce channels Vietnam Q2 2023
- Premium Statistic Leading social media apps in Vietnam Q2 2023
- Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2022
- Premium Statistic Main reasons for using social networks Vietnam Q3 2022
Overview
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E-commerce market value in Vietnam 2014-2022
E-commerce market value in Vietnam 2014-2022
E-commerce market value in Vietnam from 2014 to 2022 (in billion U.S. dollars)
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Average annual revenue per e-commerce user on consumer goods 2019-2022
Average annual revenue per e-commerce user on consumer goods 2019-2022
Average annual revenue per consumer goods e-commerce user in Vietnam from 2019 to 2022 (in U.S. dollars)
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Penetration rates of e-commerce channels Vietnam Q2 2023
Penetration rates of e-commerce channels Vietnam Q2 2023
Penetration rates of leading e-commerce platforms in Vietnam in the 2nd quarter of 2023
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Leading social media apps in Vietnam Q2 2023
Leading social media apps in Vietnam Q2 2023
Leading active social media apps among internet users in Vietnam as of 2nd quarter of 2023
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Daily time spent using social networks Vietnam Q2 2018-Q3 2022
Daily time spent using social networks Vietnam Q2 2018-Q3 2022
Daily time spent using social media in Vietnam from 2nd quarter 2018 to 3rd quarter 2022 (in hours and minutes)
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Main reasons for using social networks Vietnam Q3 2022
Main reasons for using social networks Vietnam Q3 2022
Main reasons for using social media among internet users in Vietnam in 3rd quarter 2022
Social commerce usage
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- Premium Statistic Usage of social media for brand research Vietnam Q3 2022, by platform type
- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
- Premium Statistic Share of enterprises using social commerce Vietnam 2019-2021
- Premium Statistic Types of sellers that online shoppers have bought products from Vietnam 2022
Social commerce usage
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Usage of social media for brand research Vietnam Q3 2022, by platform type
Usage of social media for brand research Vietnam Q3 2022, by platform type
Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type
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Online shoppers who made purchases via social commerce Vietnam 2022, by context
Online shoppers who made purchases via social commerce Vietnam 2022, by context
Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context
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Share of enterprises using social commerce Vietnam 2019-2021
Share of enterprises using social commerce Vietnam 2019-2021
Share of enterprises that sell products on social media platforms in Vietnam between 2019 and 2021
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Types of sellers that online shoppers have bought products from Vietnam 2022
Types of sellers that online shoppers have bought products from Vietnam 2022
Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022
Social commerce platforms
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- Premium Statistic Social media platforms used for shopping Vietnam 2023
- Premium Statistic Penetration rates of social commerce channels Vietnam 2022
- Premium Statistic Perception towards online shopping on social media Vietnam 2022, by platform
- Premium Statistic Internet users using Facebook for online shopping Vietnam Q2 2023, by generation
Social commerce platforms
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Social media platforms used for shopping Vietnam 2023
Social media platforms used for shopping Vietnam 2023
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023
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Penetration rates of social commerce channels Vietnam 2022
Penetration rates of social commerce channels Vietnam 2022
Leading social commerce channels by penetration rate in Vietnam in 2022
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Perception towards online shopping on social media Vietnam 2022, by platform
Perception towards online shopping on social media Vietnam 2022, by platform
Perception towards social commerce among online shoppers in Vietnam in 2022, by platform
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Internet users using Facebook for online shopping Vietnam Q2 2023, by generation
Internet users using Facebook for online shopping Vietnam Q2 2023, by generation
Share of internet users who used Facebook for online shopping in Vietnam as of the 2nd quarter of 2023, by generation
Social commerce products
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Social commerce products
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Most purchased items among consumers on social media Vietnam 2023
Most purchased items among consumers on social media Vietnam 2023
Leading products to be purchased by consumers on social media in Vietnam as of February 2023
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Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share
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Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022
Commercial live streaming
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- Premium Statistic Most watched live stream types among viewers Vietnam 2022
- Premium Statistic Leading motivations to watch shopping live streams on among Vietnamese viewers 2022
- Premium Statistic Weekly time spent watching live streams among Vietnamese viewers 2022
- Premium Statistic Concerns for watching shopping live streams on among Vietnamese viewers 2022
Commercial live streaming
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Most watched live stream types among viewers Vietnam 2022
Most watched live stream types among viewers Vietnam 2022
Most popular live stream contents among viewers in Vietnam in 2022
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Leading motivations to watch shopping live streams on among Vietnamese viewers 2022
Leading motivations to watch shopping live streams on among Vietnamese viewers 2022
Leading motivations to watch commercial live streams among viewers in Vietnam in 2022
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Weekly time spent watching live streams among Vietnamese viewers 2022
Weekly time spent watching live streams among Vietnamese viewers 2022
Weekly time spent watching live streams among viewers in Vietnam in 2022
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Concerns for watching shopping live streams on among Vietnamese viewers 2022
Concerns for watching shopping live streams on among Vietnamese viewers 2022
Concerns for watching and buying through commercial live streams among viewers in Vietnam in 2022
Consumer behavior
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- Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
- Premium Statistic Increase in online spending of consumer goods Vietnam 2022, by online platform type
- Premium Statistic Frequency of using social commerce Vietnam 2023
- Premium Statistic Main reasons for shopping on social media Vietnam 2023
- Premium Statistic Main barriers to shopping on social media Vietnam 2023
Consumer behavior
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Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong)
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Increase in online spending of consumer goods Vietnam 2022, by online platform type
Increase in online spending of consumer goods Vietnam 2022, by online platform type
Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type
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Frequency of using social commerce Vietnam 2023
Frequency of using social commerce Vietnam 2023
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023
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Main reasons for shopping on social media Vietnam 2023
Main reasons for shopping on social media Vietnam 2023
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023
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Main barriers to shopping on social media Vietnam 2023
Main barriers to shopping on social media Vietnam 2023
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023
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