Social media advertising and marketing in Europe - statistics & facts
Key insights
- Social media ad spend worldwide
- 181bn USD
Detailed statistics
Social media ad spending worldwide 2017-2026, by device
- Social media ad spend in Europe
- 10.9bn EUR
Detailed statistics
Social media ad spend in Europe 2016-2022
- Largest social media ad market in Europe
- United Kingdom
Detailed statistics
Digital Market Outlook: social media advertising spending in European countries 2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Spending
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- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Growth of social media activities of Fortune 500 companies 2021
- Premium Statistic Social media platforms with highest ROI worldwide 2022
Spending
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Social media ad spend in Europe 2016-2022
Social media ad spend in Europe 2016-2022
Social media advertising spending in Europe from 2016 to 2022 (in billion euros)
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Social media ad spend growth in Europe 2017-2022
Social media ad spend growth in Europe 2017-2022
Change in social media advertising spending in Europe from 2017 to 2022
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Digital Market Outlook: social media advertising spending in European countries 2022
Digital Market Outlook: social media advertising spending in European countries 2022
Social media advertising spending in selected countries in Europe in 2022 (in million U.S. dollars)
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Social media ad spend in Europe 2019-2022, by format
Social media ad spend in Europe 2019-2022, by format
Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros)
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Growth of social media activities of Fortune 500 companies 2021
Growth of social media activities of Fortune 500 companies 2021
Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021
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Premium Statistic
Social media platforms with highest ROI worldwide 2022
Social media platforms with highest ROI worldwide 2022
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022
Usage
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- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Basic Statistic Social media usage of enterprises in the European Union 2021, by type and activity
- Basic Statistic Social media usage of enterprises in the European Union 2021, by type and size
- Premium Statistic Marketing areas with highest investments among SMEs in Western Europe 2021
- Premium Statistic Leading digital agency services worldwide 2021
- Premium Statistic Salaries of social media marketers in Europe 2023
Usage
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Basic Statistic
Social network usage of countries inside the European Union 2014-2021, by country
Social network usage of countries inside the European Union 2014-2021, by country
Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country
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Basic Statistic
Social media usage of enterprises in the European Union 2021, by type and activity
Social media usage of enterprises in the European Union 2021, by type and activity
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity
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Basic Statistic
Social media usage of enterprises in the European Union 2021, by type and size
Social media usage of enterprises in the European Union 2021, by type and size
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size
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Marketing areas with highest investments among SMEs in Western Europe 2021
Marketing areas with highest investments among SMEs in Western Europe 2021
Most invested-in marketing areas among SMEs in Western Europe in 2021
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Leading digital agency services worldwide 2021
Leading digital agency services worldwide 2021
Most in-demand digital agency services worldwide in 2021 (index score)
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Premium Statistic
Salaries of social media marketers in Europe 2023
Salaries of social media marketers in Europe 2023
Average monthly salary of a social media specialist in selected countries in Europe as of January 2023
Audience
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- Premium Statistic Social media users in Europe 2019-2028
- Premium Statistic Social media users in Europe 2020, by country
- Premium Statistic Average daily social media use in selected European countries 2022
- Premium Statistic Social apps: global time spent 2019-2021, by region
- Premium Statistic Social apps: global consumer spending 2019-2025, by region
- Basic Statistic Social live streamers 2020, by region
- Premium Statistic Trust in social media advertising worldwide 2021
Audience
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Social media users in Europe 2019-2028
Social media users in Europe 2019-2028
Number of social media users in Europe from 2019 to 2028 (in millions)
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Social media users in Europe 2020, by country
Social media users in Europe 2020, by country
Ranking of the number of social media users in Europe by country 2020 (in millions)
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Average daily social media use in selected European countries 2022
Average daily social media use in selected European countries 2022
Average daily social media use via any device in selected European countries during the 3rd quarter of 2022 (hours.minutes)
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Social apps: global time spent 2019-2021, by region
Social apps: global time spent 2019-2021, by region
Time spent on mobile social apps worldwide from 1st half 2019 to 1st half 2021, by region (in million hours)
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Social apps: global consumer spending 2019-2025, by region
Social apps: global consumer spending 2019-2025, by region
Consumer spending on mobile social apps worldwide from 2019 to 2025, by region (in million U.S. dollars)
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Basic Statistic
Social live streamers 2020, by region
Social live streamers 2020, by region
Share of internet users worldwide who livestream on social platforms in 2020, by region
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Trust in social media advertising worldwide 2021
Trust in social media advertising worldwide 2021
Trust in social media advertising according to consumers in selected countries worldwide as of January 2021
Influencer marketing
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- Premium Statistic Creator marketing expenditure in Europe 2016-2020
- Premium Statistic Creator marketing expenditure growth in Europe 2017-2020
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
Influencer marketing
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Creator marketing expenditure in Europe 2016-2020
Creator marketing expenditure in Europe 2016-2020
Creator marketing spending in Europe from 2016 to 2020 (in million euros)
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Creator marketing expenditure growth in Europe 2017-2020
Creator marketing expenditure growth in Europe 2017-2020
Change in creator marketing spending in Europe from 2017 to 2020
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Change in B2C influencer marketing budgets in Europe 2021
Change in B2C influencer marketing budgets in Europe 2021
Change in influencer marketing budgets among business-to consumer (B2C) brands in Europe in 2021
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Leading goals of B2C influencer marketing in Europe 2021
Leading goals of B2C influencer marketing in Europe 2021
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021
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Leading challenges of B2C influencer marketing in Europe 2021
Leading challenges of B2C influencer marketing in Europe 2021
Leading challenges of business-to-consumer (B2C) influencer marketing in Europe as of April 2021
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Annual cost of an FMCG influencer worldwide 2020, by country
Annual cost of an FMCG influencer worldwide 2020, by country
Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars)
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FMCG sales increase due to influencer marketing worldwide 2020, by country
FMCG sales increase due to influencer marketing worldwide 2020, by country
Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars)
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