Social media advertising and marketing worldwide - statistics & facts
Key insights
- Number of social network users worldwide
- 4.59bn
Detailed statistics
Number of global social network users 2017-2027
- Social media ad spend worldwide
- 230bn USD
Detailed statistics
Social media ad spending worldwide 2017-2026, by device
- Leading social media ad market
- United States
Detailed statistics
Largest social media advertising markets worldwide 2023
Company Insights Top 100 advertising & marketing companies
Add-OnEditor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
8
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Social network ad spending per user worldwide 2017-2027
- Premium Statistic Social network ad spending per user worldwide 2017-2025, by device
- Premium Statistic Largest social media advertising markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Top areas of marketing expenses among B2B companies worldwide 2021
- Premium Statistic Social media analytics market value worldwide 2021-2028
Overview
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Social media ad spending worldwide 2017-2026, by device
Social media ad spending worldwide 2017-2026, by device
Social media advertising spending worldwide from 2017 to 2026, by device (in billion U.S. dollars)
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Social media ad spend growth worldwide 2021-2022
Social media ad spend growth worldwide 2021-2022
Volume of social media advertising spending worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)
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Social network ad spending per user worldwide 2017-2027
Social network ad spending per user worldwide 2017-2027
Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)
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Social network ad spending per user worldwide 2017-2025, by device
Social network ad spending per user worldwide 2017-2025, by device
Social network advertising spending per user worldwide from 2017 to 2025, by device (in U.S. dollars)
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Largest social media advertising markets worldwide 2023
Largest social media advertising markets worldwide 2023
Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)
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Growth of digital media budgets worldwide 2023, by format
Growth of digital media budgets worldwide 2023, by format
Expected change in digital media budgets worldwide in 2023, by format
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Top areas of marketing expenses among B2B companies worldwide 2021
Top areas of marketing expenses among B2B companies worldwide 2021
Leading areas of marketing investment according to B2B companies worldwide as of November 2021
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Social media analytics market value worldwide 2021-2028
Social media analytics market value worldwide 2021-2028
Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars)
Usage
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- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2023, by platform
- Basic Statistic Share of e-commerce companies planning to sell via social media 2021
Usage
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Leading digital marketing channels worldwide 2022
Leading digital marketing channels worldwide 2022
Leading digital marketing channels according to marketers worldwide as of July 2022
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Social media platforms used by marketers worldwide 2023
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
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Marketing channels using automation worldwide 2023
Marketing channels using automation worldwide 2023
Marketing channels using automation worldwide as of February 2023
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Leading digital consumer engagement tactics worldwide 2022
Leading digital consumer engagement tactics worldwide 2022
Leading digital consumer engagement tactics according to marketers worldwide as of June 2022
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Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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Future use of video among social media marketers worldwide 2023, by platform
Future use of video among social media marketers worldwide 2023, by platform
Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023
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Basic Statistic
Share of e-commerce companies planning to sell via social media 2021
Share of e-commerce companies planning to sell via social media 2021
Share of e-commerce companies planning on selling directly on social media in North America and Europe in 2021
Metrics
6
- Premium Statistic Volume of social media ad impressions worldwide 2021-2022
- Premium Statistic Volume of social media ad clicks worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021, by platform
- Premium Statistic Social media ads CPC worldwide 2021, by platform
Metrics
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Volume of social media ad impressions worldwide 2021-2022
Volume of social media ad impressions worldwide 2021-2022
Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)
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Volume of social media ad clicks worldwide 2021-2022
Volume of social media ad clicks worldwide 2021-2022
Volume of social media advertising clicks worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)
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Social media ads CTR worldwide 2021-2022
Social media ads CTR worldwide 2021-2022
Social media advertising clickthrough rate (CTR) worldwide from 3rd quarter 2021 to 3rd quarter 2022
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Social media ads CPM worldwide 2021-2022
Social media ads CPM worldwide 2021-2022
Social media advertising cost-per-mille (CPM) worldwide from 3rd quarter 2021 to 3rd quarter 2022 (in U.S. dollars)
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Social media ads CPM worldwide 2021, by platform
Social media ads CPM worldwide 2021, by platform
Cost-per-mille (CPM) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
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Social media ads CPC worldwide 2021, by platform
Social media ads CPC worldwide 2021, by platform
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
Effectiveness & ROI
10
- Premium Statistic Benefits of social media marketing worldwide 2023
- Premium Statistic Digital marketing channels effective in driving sales for SMBs worldwide 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Leading social commerce platforms worldwide 2022, by country
- Basic Statistic Global online shopping order value 2020-2022, by traffic source
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2022
Effectiveness & ROI
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Benefits of social media marketing worldwide 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
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Digital marketing channels effective in driving sales for SMBs worldwide 2021
Digital marketing channels effective in driving sales for SMBs worldwide 2021
Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021
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Most effective ad formats for mobile app user acquisition worldwide 2022
Most effective ad formats for mobile app user acquisition worldwide 2022
Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022
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Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on a promoted/sponsored post on a network worldwide as of 3rd quarter 2021, by region
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Consumers who bought an item after seeing it on social media 2022, by country
Consumers who bought an item after seeing it on social media 2022, by country
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2022
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Share of social commerce buyers worldwide 2022, by country
Share of social commerce buyers worldwide 2022, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2022
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Leading social commerce platforms worldwide 2022, by country
Leading social commerce platforms worldwide 2022, by country
Main social platforms used to purchase a product in selected countries worldwide in 2022
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Basic Statistic
Global online shopping order value 2020-2022, by traffic source
Global online shopping order value 2020-2022, by traffic source
Average value of online shopping orders worldwide from 2nd quarter 2020 to 2nd quarter 2022, by traffic source (in U.S. dollars)
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Social media platforms with highest ROI worldwide 2022
Social media platforms with highest ROI worldwide 2022
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022
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Social media platforms with highest ROI for B2B marketers worldwide 2022
Social media platforms with highest ROI for B2B marketers worldwide 2022
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of October 2022
Market leaders
5
- Premium Statistic Social media revenue of selected companies 2022
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
- Basic Statistic Fastest growing brands worldwide 2023
Market leaders
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Social media revenue of selected companies 2022
Social media revenue of selected companies 2022
Revenue of selected social media companies from 2014 to 2022 (in million U.S. dollars)
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Leading media owners worldwide 2021, by ad revenue
Leading media owners worldwide 2021, by ad revenue
Leading media companies worldwide in 2021, ranked by advertising revenue (in billion U.S. dollars)
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Growth of social media ad revenue worldwide 2023, by platform
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
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Most valuable media & entertainment brands worldwide 2023
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Fastest growing brands worldwide 2023
Fastest growing brands worldwide 2023
Brands with the highest brand value change worldwide in 2023
Consumers
10
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Trust in social media advertising worldwide 2021
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
- Premium Statistic Ad spend vs. media time gap worldwide 2022
Consumers
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Number of global social network users 2017-2027
Number of global social network users 2017-2027
Number of social media users worldwide from 2017 to 2027 (in billions)
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Basic Statistic
Global social networks ranked by number of users 2023
Global social networks ranked by number of users 2023
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions)
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Leading social media usage reasons worldwide 2022
Leading social media usage reasons worldwide 2022
Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2022
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Main sources for online shopping inspiration worldwide 2022
Main sources for online shopping inspiration worldwide 2022
Leading sources of inspiration for online shoppers worldwide in 2022
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Leading online sources for product searches worldwide 2022
Leading online sources for product searches worldwide 2022
Leading online sources where consumers worldwide search for products in 2022
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Social media as a fashion information source for luxury consumers worldwide 2022
Social media as a fashion information source for luxury consumers worldwide 2022
Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022
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Most trusted ad channels worldwide 2021
Most trusted ad channels worldwide 2021
Most trusted advertising channels worldwide as of September 2021
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Trust in social media advertising worldwide 2021
Trust in social media advertising worldwide 2021
Trust in social media advertising according to consumers in selected countries worldwide as of January 2021
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Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium
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Ad spend vs. media time gap worldwide 2022
Ad spend vs. media time gap worldwide 2022
Difference between advertising spending and time spent with selected media worldwide in 2022 (index score)
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