Social media in Ghana - statistics & facts
Key insights
- Active social media users
- 8.8m
Detailed statistics
Number of active social media users in Ghana 2017-2022
- Most used platform
- WhatsApp (90%)
Detailed statistics
Leading social media platforms in Ghana 2021
- Primary reason for using social media
- Keeping in touch with friends and family
Detailed statistics
Main reasons for using social media in Ghana 2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Social media users in Africa 2019-2028
- Premium Statistic Social media penetration in Africa 2023, by region
- Premium Statistic Social media users in Western Africa 2019-2028
- Premium Statistic Leading social media channels in Ghana 2022
- Premium Statistic Main reasons for using social media in Ghana 2022
Overview
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Premium Statistic
Social media users in Africa 2019-2028
Social media users in Africa 2019-2028
Number of social media users in Africa from 2019 to 2028 (in millions)
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Premium Statistic
Social media penetration in Africa 2023, by region
Social media penetration in Africa 2023, by region
Social media penetration in Africa in 2023, by region
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Social media users in Western Africa 2019-2028
Social media users in Western Africa 2019-2028
Number of social media users in Western Africa from 2019 to 2028 (in millions)
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Leading social media channels in Ghana 2022
Leading social media channels in Ghana 2022
Leading social media platforms in Ghana as of Q3 2022
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Main reasons for using social media in Ghana 2022
Main reasons for using social media in Ghana 2022
Primary reasons for using social media platforms in Ghana as of 3rd quarter 2022
Internet
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- Premium Statistic Penetration rate of internet users in Ghana 2017-2022
- Basic Statistic Number of internet users in Ghana 2017-2022
- Premium Statistic Mobile internet users in Ghana 2009-2028
- Premium Statistic Internet access revenue in Ghana 2014-2023, by device
- Premium Statistic Price for 1GB mobile data in Ghana 2021
Internet
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Penetration rate of internet users in Ghana 2017-2022
Penetration rate of internet users in Ghana 2017-2022
Internet penetration rate in Ghana from 2017 to 2022
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Basic Statistic
Number of internet users in Ghana 2017-2022
Number of internet users in Ghana 2017-2022
Total number of internet users in Ghana from 2017 to 2022 (in millions)
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Premium Statistic
Mobile internet users in Ghana 2009-2028
Mobile internet users in Ghana 2009-2028
Number of mobile internet users in Ghana from 2009 to 2028 (in millions)
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Internet access revenue in Ghana 2014-2023, by device
Internet access revenue in Ghana 2014-2023, by device
Internet access revenue in Ghana from 2014 to 2023, by device (in million U.S. dollars)
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Price for 1GB mobile data in Ghana 2021
Price for 1GB mobile data in Ghana 2021
Price for mobile data in Ghana as of 2021 (in U.S. dollars per gigabyte)
Social media usage
5
- Premium Statistic Number of active social media users in Ghana 2017-2022
- Premium Statistic Percentage change in number of social media users in Ghana 2015-2022
- Premium Statistic Share of social media users in Ghana 2022, by gender
- Basic Statistic Leading social media platforms in Ghana 2021
- Premium Statistic Types of social media accounts followed in Ghana 2022
Social media usage
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Number of active social media users in Ghana 2017-2022
Number of active social media users in Ghana 2017-2022
Total number of active social media users in Ghana from 2017 to 2022 (in millions)
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Percentage change in number of social media users in Ghana 2015-2022
Percentage change in number of social media users in Ghana 2015-2022
Annual percentage change in the number of social media users in Ghana from 2015 to 2022
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Premium Statistic
Share of social media users in Ghana 2022, by gender
Share of social media users in Ghana 2022, by gender
Share of social media users in Ghana in 2022, by gender
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Basic Statistic
Leading social media platforms in Ghana 2021
Leading social media platforms in Ghana 2021
Social media platforms as a share of internet users in Ghana as of 3rd quarter 2021
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Types of social media accounts followed in Ghana 2022
Types of social media accounts followed in Ghana 2022
Main types of social media accounts followed by internet users in Ghana as of Q3 2022
Platforms and users
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- Premium Statistic WhatsApp users in Ghana 2019-2028
- Premium Statistic Facebook users in Ghana 2018-2027
- Premium Statistic Instagram users in Ghana 2018-2027
- Premium Statistic Twitter users in Ghana 2018-2027
- Premium Statistic Number of LinkedIn users in Ghana 2018-2027
- Premium Statistic Pinterest users in Ghana 2018-2027
- Premium Statistic Reddit users in Ghana 2017-2025
Platforms and users
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WhatsApp users in Ghana 2019-2028
WhatsApp users in Ghana 2019-2028
Number of WhatsApp users in Ghana from 2019 to 2028 (in millions)
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Facebook users in Ghana 2018-2027
Facebook users in Ghana 2018-2027
Number of Facebook users in Ghana from 2018 to 2027 (in millions)
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Instagram users in Ghana 2018-2027
Instagram users in Ghana 2018-2027
Number of Instagram users in Ghana from 2018 to 2027 (in millions)
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Twitter users in Ghana 2018-2027
Twitter users in Ghana 2018-2027
Number of Twitter users in Ghana from 2018 to 2027 (in millions)
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Number of LinkedIn users in Ghana 2018-2027
Number of LinkedIn users in Ghana 2018-2027
Number of LinkedIn users in Ghana from 2018 to 2027 (in millions)
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Pinterest users in Ghana 2018-2027
Pinterest users in Ghana 2018-2027
Number of Pinterest users in Ghana from 2018 to 2027 (in millions)
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Reddit users in Ghana 2017-2025
Reddit users in Ghana 2017-2025
Forecast of the number of Reddit users in Ghana from 2017 to 2025 (in millions)
Platforms and user demographics
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- Premium Statistic Share of Facebook users in Ghana 2023, by gender
- Premium Statistic Facebook users in Ghana by age group 2023
- Premium Statistic Share of Instagram users in Ghana 2023, by gender
- Premium Statistic Share of Instagram users in Ghana 2022, by age group
- Premium Statistic Share of LinkedIn users in Ghana 2023, by age group
Platforms and user demographics
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Share of Facebook users in Ghana 2023, by gender
Share of Facebook users in Ghana 2023, by gender
Share of Facebook users in Ghana as of May 2023, by gender
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Facebook users in Ghana by age group 2023
Facebook users in Ghana by age group 2023
Distribution of Facebook users in Ghana as of May 2023, by age group
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Share of Instagram users in Ghana 2023, by gender
Share of Instagram users in Ghana 2023, by gender
Distribution of Instagram users in Ghana as of May 2023, by gender
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Share of Instagram users in Ghana 2022, by age group
Share of Instagram users in Ghana 2022, by age group
Distribution of Instagram users in Ghana as of December 2022, by age group
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Share of LinkedIn users in Ghana 2023, by age group
Share of LinkedIn users in Ghana 2023, by age group
Distribution of LinkedIn users in Ghana as of May 2023, by age group
Advertising revenue and reach
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- Premium Statistic Ghana internet ad revenue 2013-2023
- Premium Statistic Social media ad-audience in Ghana 2021-2022, by platform
- Premium Statistic Distribution of social media ad-audience in Ghana 2022, by age & gender
- Premium Statistic Share of Facebook ad audience in Ghana 2022, by gender
- Premium Statistic Share of Instagram ad audience in Ghana 2022, by gender
- Premium Statistic Share of LinkedIn ad audience in Ghana 2022, by gender
- Premium Statistic Number of reachable Twitter ad audience in Ghana 2020-2022
Advertising revenue and reach
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Ghana internet ad revenue 2013-2023
Ghana internet ad revenue 2013-2023
Internet advertising revenue in Ghana from 2013 to 2023 (in million U.S. dollars)
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Social media ad-audience in Ghana 2021-2022, by platform
Social media ad-audience in Ghana 2021-2022, by platform
Number of people on social media potentially reachable with advertising in Ghana in 2021 and 2022, by platform (in 1,000 users)
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Distribution of social media ad-audience in Ghana 2022, by age & gender
Distribution of social media ad-audience in Ghana 2022, by age & gender
Distribution of social media advertising audience in Ghana as of 2022, by age group and gender
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Share of Facebook ad audience in Ghana 2022, by gender
Share of Facebook ad audience in Ghana 2022, by gender
Share of Facebook users in Ghana potentially reachable with advertising in 2022, by gender
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Share of Instagram ad audience in Ghana 2022, by gender
Share of Instagram ad audience in Ghana 2022, by gender
Share of Instagram users in Ghana potentially reachable with advertising in 2022, by gender
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Premium Statistic
Share of LinkedIn ad audience in Ghana 2022, by gender
Share of LinkedIn ad audience in Ghana 2022, by gender
Share of LinkedIn users in Ghana potentially reachable with advertising in 2022, by gender
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Premium Statistic
Number of reachable Twitter ad audience in Ghana 2020-2022
Number of reachable Twitter ad audience in Ghana 2020-2022
Number of Twitter users in Ghana potentially reachable with advertising from 2020 to 2022 (in 1,000s)
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