Social media in Hong Kong - statistics & facts
Key insights
- Estimated social media users
- 6.82m
Detailed statistics
Number of social media users in Hong Kong 2018-2027
- Top social media platforms based on penetration rate
- WhatsApp, Facebook & Instagram
Detailed statistics
Penetration rate of major social media in Hong Kong 2022
- Number of Facebook users
- 5.88m
Detailed statistics
Number of Facebook users in Hong Kong 2018-2027
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Current statistics on this topic
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Overview
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- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Number of internet users in Hong Kong 2018-2027
- Premium Statistic Number of social media users in Hong Kong 2018-2027
- Premium Statistic Social media penetration in Hong Kong 2018-2027
- Premium Statistic Penetration rate of major social media in Hong Kong 2022
- Premium Statistic Most used social media platforms in Hong Kong 2022
- Premium Statistic YoY growth rate of digital ad spending in Hong Kong Q3 2022, by medium
Overview
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Basic Statistic
Social media: active usage penetration in selected countries and territories 2023
Social media: active usage penetration in selected countries and territories 2023
Active social network penetration in selected countries and territories as of January 2023
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Number of internet users in Hong Kong 2018-2027
Number of internet users in Hong Kong 2018-2027
Number of internet users in Hong Kong from 2018 to 2022 with a forecast until 2027 (in millions)
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Number of social media users in Hong Kong 2018-2027
Number of social media users in Hong Kong 2018-2027
Number of social media users in Hong Kong from 2018 to 2022 with a forecast until 2027 (in millions)
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Social media penetration in Hong Kong 2018-2027
Social media penetration in Hong Kong 2018-2027
Social media penetration in Hong Kong from 2018 to 2022, with a forecast until 2027
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Penetration rate of major social media in Hong Kong 2022
Penetration rate of major social media in Hong Kong 2022
Penetration rate of leading social media platforms in Hong Kong as of 3rd quarter 2022
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Most used social media platforms in Hong Kong 2022
Most used social media platforms in Hong Kong 2022
Social media and communication platforms used the most among Gen Z and millennials in Hong Kong in 2022
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YoY growth rate of digital ad spending in Hong Kong Q3 2022, by medium
YoY growth rate of digital ad spending in Hong Kong Q3 2022, by medium
Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium
Usage
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- Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
- Premium Statistic Daily online minutes in Hong Kong 2022, by type
- Premium Statistic Purposes to use social media in Hong Kong 2022
- Premium Statistic Most favored types of social media accounts in Hong Kong 2022
- Premium Statistic Popular social platforms for news and content in Hong Kong 2022
- Premium Statistic Popular social platforms for shopping and product research in Hong Kong 2022
- Basic Statistic Anticipation on stricter social media regulations in Hong Kong 2022
- Premium Statistic Actions if major foreign social media platforms were restricted in Hong Kong 2022
Usage
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Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2023, by country or territory
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Daily online minutes in Hong Kong 2022, by type
Daily online minutes in Hong Kong 2022, by type
Average daily time spent on digital media in Hong Kong as of 3rd quarter 2022, by type (in minutes)
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Purposes to use social media in Hong Kong 2022
Purposes to use social media in Hong Kong 2022
Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022
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Most favored types of social media accounts in Hong Kong 2022
Most favored types of social media accounts in Hong Kong 2022
Share of internet users following social media accounts in Hong Kong as of 3rd quarter 2022, by type
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Popular social platforms for news and content in Hong Kong 2022
Popular social platforms for news and content in Hong Kong 2022
Social platforms used the most among Gen Z and millennials to read and share news and content in Hong Kong in 2022
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Popular social platforms for shopping and product research in Hong Kong 2022
Popular social platforms for shopping and product research in Hong Kong 2022
Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022
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Basic Statistic
Anticipation on stricter social media regulations in Hong Kong 2022
Anticipation on stricter social media regulations in Hong Kong 2022
Public sentiment on potential stricter social media regulations in the near future among Gen Z and millennials in Hong Kong in 2022
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Actions if major foreign social media platforms were restricted in Hong Kong 2022
Actions if major foreign social media platforms were restricted in Hong Kong 2022
Share of Gen Z and millennials staying with foreign social media platforms if they were restricted in Hong Kong in 2022
Instagram
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- Premium Statistic Instagram ad reach in Hong Kong 2022, by audience group
- Premium Statistic Number of Instagram users in Hong Kong 2018-2022
- Basic Statistic Gender distribution of Instagram users in Hong Kong 2022
- Premium Statistic Age distribution of Instagram users in Hong Kong 2022
- Premium Statistic Most active Instagram accounts in Hong Kong 2023
- Premium Statistic Most followed Instagram accounts in Hong Kong 2023
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Instagram ad reach in Hong Kong 2022, by audience group
Instagram ad reach in Hong Kong 2022, by audience group
Instagram advertising penetration in Hong Kong in 2022, by demographic group
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Number of Instagram users in Hong Kong 2018-2022
Number of Instagram users in Hong Kong 2018-2022
Number of Instagram users in Hong Kong from December 2018 to December 2022 (in millions)
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Basic Statistic
Gender distribution of Instagram users in Hong Kong 2022
Gender distribution of Instagram users in Hong Kong 2022
Gender distribution of Instagram users in Hong Kong in December 2022
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Age distribution of Instagram users in Hong Kong 2022
Age distribution of Instagram users in Hong Kong 2022
Distribution of Instagram users in Hong Kong in December 2022, by age group and gender
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Most active Instagram accounts in Hong Kong 2023
Most active Instagram accounts in Hong Kong 2023
Number of posts of the most active Instagram accounts in Hong Kong as of March 13, 2023 (in 1,000s)
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Most followed Instagram accounts in Hong Kong 2023
Most followed Instagram accounts in Hong Kong 2023
Number of followers of the leading Instagram accounts in Hong Kong as of March 13, 2023 (in millions)
YouTube
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- Basic Statistic Largest YouTube user bases APAC 2023, by country
- Basic Statistic YouTube IAP revenues 2023, by region
- Premium Statistic YouTube ad reach in Hong Kong 2022, by audience group
- Premium Statistic Most subscribed YouTubers in Hong Kong 2023
- Premium Statistic Most viewed YouTubers in Hong Kong 2023
YouTube
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Basic Statistic
Largest YouTube user bases APAC 2023, by country
Largest YouTube user bases APAC 2023, by country
Largest YouTube audiences in the Asia-Pacific region as of January 2023, by country (in millions)
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Basic Statistic
YouTube IAP revenues 2023, by region
YouTube IAP revenues 2023, by region
YouTube in-app purchase revenues in June 2023, by market (in million U.S. dollars)
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YouTube ad reach in Hong Kong 2022, by audience group
YouTube ad reach in Hong Kong 2022, by audience group
YouTube advertising penetration in Hong Kong in 2022, by demographic group
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Most subscribed YouTubers in Hong Kong 2023
Most subscribed YouTubers in Hong Kong 2023
Number of subscribers of the leading YouTubers in Hong Kong as of March 13, 2023 (in millions)
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Most viewed YouTubers in Hong Kong 2023
Most viewed YouTubers in Hong Kong 2023
Number of monthly views of the leading YouTubers in Hong Kong as of March 13, 2023 (in millions)
Facebook
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- Premium Statistic Facebook ad reach in Hong Kong 2022, by audience group
- Premium Statistic Number of Facebook users in Hong Kong 2018-2022
- Basic Statistic Gender distribution of Facebook users in Hong Kong 2022
- Premium Statistic Age distribution of Facebook users in Hong Kong 2022
- Premium Statistic Facebook posts engagement in Hong Kong 2022, by post type
- Premium Statistic Most-followed Facebook celebrity pages in Hong Kong 2023
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Facebook ad reach in Hong Kong 2022, by audience group
Facebook ad reach in Hong Kong 2022, by audience group
Facebook advertising penetration in Hong Kong in 2022, by demographic group
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Number of Facebook users in Hong Kong 2018-2022
Number of Facebook users in Hong Kong 2018-2022
Number of Facebook users in Hong Kong from December 2018 to December 2022 (in millions)
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Basic Statistic
Gender distribution of Facebook users in Hong Kong 2022
Gender distribution of Facebook users in Hong Kong 2022
Gender distribution of Facebook users in Hong Kong in December 2022
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Age distribution of Facebook users in Hong Kong 2022
Age distribution of Facebook users in Hong Kong 2022
Distribution of Facebook users in Hong Kong in December 2022, by age group and gender
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Facebook posts engagement in Hong Kong 2022, by post type
Facebook posts engagement in Hong Kong 2022, by post type
Share of Facebook page fans engaged in responding activities to page posts in Hong Kong as of November 2022, by post type
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Most-followed Facebook celebrity pages in Hong Kong 2023
Most-followed Facebook celebrity pages in Hong Kong 2023
Number of fans of the most popular celebrity Facebook pages in Hong Kong as of July, 28 2023 (in 1,000s)
Others
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- Premium Statistic Market share of Twitter in Hong Kong 2011-2022
- Premium Statistic Twitter ad reach in Hong Kong 2021, by audience group
- Premium Statistic Number of LinkedIn users in Hong Kong 2019-2022
- Premium Statistic LinkedIn ad reach in Hong Kong 2022, by audience group
- Premium Statistic Most followed TikTok accounts in Hong Kong 2023
Others
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Market share of Twitter in Hong Kong 2011-2022
Market share of Twitter in Hong Kong 2011-2022
Share of Twitter in social media platforms in Hong Kong from 2011 to 2022
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Twitter ad reach in Hong Kong 2021, by audience group
Twitter ad reach in Hong Kong 2021, by audience group
Twitter advertising penetration in Hong Kong in 2021, by demographic group
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Number of LinkedIn users in Hong Kong 2019-2022
Number of LinkedIn users in Hong Kong 2019-2022
Number of LinkedIn users in Hong Kong from December 2019 to December 2022 (in millions)
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LinkedIn ad reach in Hong Kong 2022, by audience group
LinkedIn ad reach in Hong Kong 2022, by audience group
LinkedIn advertising penetration in Hong Kong in 2022, by demographic group
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Most followed TikTok accounts in Hong Kong 2023
Most followed TikTok accounts in Hong Kong 2023
Number of followers of the leading TikTok accounts in Hong Kong as of March 13, 2023 (in millions)
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