Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
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Social media users in Brazil 2019-2028
Detailed statistics
Brazil: social network penetration 2019-2028
Detailed statistics
Brazil: social media usage rate 2022, by region
Number of worldwide social media users 2023, by region
Number of social network users worldwide as of January 2023, by region (in millions)
Social media: global penetration rate 2023, by region
Global social network penetration rate as of January 2023, by region
Latin America and the Caribbean: number of social media users 2022, by country
Number of social media users in Latin America and the Caribbean in 2022, by country (in millions)
Latin America and Caribbean: social media reach 2023, by country
Percentage of population using social media in Latin America and Caribbean as of January 2023, by country
Social media users in Brazil 2019-2028
Number of social media users in Brazil from 2019 to 2028 (in millions)
Brazil: social network penetration 2019-2028
Social network user penetration in Brazil from 2019 to 2028
Digital Market Outlook: social media users in Brazil 2017-2027, by platform
Number of users of selected social media platforms in Brazil from 2017 to 2027, by platform (in millions)
Brazil: social media usage rate 2017-2022, by age
Penetration rate of social media use among internet users in Brazil from 2017 to 2022, by age
Brazil: social media usage rate 2017-2022, by gender
Penetration rate of social media use among internet users in Brazil from 2017 to 2022, by gender
Brazil: social media usage rate 2022, by region
Penetration rate of social media use among internet users in Brazil in 2022, by region
Brazil: leading social media platform users 2022, by age group
Distribution of leading social media platform users in Brazil as of May 2022, by age group
Brazil: leading social media platform users 2022, by gender
Distribution of leading social media platform users in Brazil as of August 2022, by gender
Brazil: leading social media platforms users 2022, by education level
Distribution of leading social media platform users in Brazil as of May 2022, by education level
Brazil: leading social media platform users 2022, by urbanity
Distribution of leading social media platform users in Brazil as of May 2022, by urbanity
Brazil: leading social media platform users 2022, by political orientation
Distribution of leading social media platform users in Brazil as of May 2022, by political position
Leading social media platforms in Brazil 2022, by reach
Most popular social media platforms in Brazil as of 3rd quarter 2022, by usage reach
Favorite social media platforms in Brazil Q3 2022
Favorite social media platforms among internet users in Brazil as of 3rd quarter 2022
Brazil: social media visit share 2023
Most popular social media websites in Brazil in July 2023, based on share of visits
Most used social media platforms by type in Brazil 2023
Most used social media platforms by type in Brazil as of June 2023
Social network usage by brand in Brazil 2023
Social network usage by brand in Brazil as of June 2023
Social network usage by frequency in Brazil 2023
Social network usage by frequency in Brazil as of June 2023
Brazil: number of Facebook users 2018-2027
Number of Facebook users in Brazil from 2018 to 2027 (in millions)
Facebook: online reach in Brazil 2018-2027
Facebook usage penetration in Brazil from 2018 to 2027
Brazil: Facebook user share 2023, by gender
Distribution of Facebook users in Brazil as of May 2023, by gender
Brazil: Facebook user share 2023, by age group
Distribution of Facebook users in Brazil as of May 2023, by age group
Brazil: number of Facebook Messenger users 2020-2023
Number of Facebook Messenger users in Brazil from May 2020 to May 2023 (in millions)
Brazil: Instagram user share 2023, by gender
Distribution of Instagram users in Brazil as of May 2023. by gender
Brazil: Instagram user share 2023, by age group
Distribution of Instagram users in Brazil as of May 2023, by age group
Brazil: Instagram influencers 2021, by follower numbers
Distribution of Instagram influencers in Brazil in June 2021, by number of followers
Brazil: Instagram influencers engagement rate 2021
Engagement rate of Instagram influencers in Brazil in June 2021, by number of followers
Brazil: Instagram influencers 2021, by category
Instagram categories with the largest share of influencers in Brazil in June 2021
Brazil: TikTok app downloads as of Q2 2022
Number of TikTok app downloads in Brazil from 1st quarter 2019 to 2nd quarter 2022 (in millions)
Brazil: quarterly TikTok app revenue as of Q2 2022
App revenue generated by TikTok in Brazil from 1st quarter 2019 to 2nd quarter 2022 (in million U.S. dollars)
TikTok leading Portuguese-language creators worldwide 2022, by likes growth
Leading Portuguese-language creators on TikTok worldwide from January to June 2022, by likes growth (in millions)
Brazil: most popular TikTok accounts by number of followers 2022
Most popular TikTok accounts in Brazil as of August 2022, by number of followers (in millions)
Leading TikTok influencers in Brazil 2022, by number of followers
Most popular TikTok influencers from Brazil as of June 2022, by number of followers (in millions)
Brazil: leading YouTube channels 2023, by number of subscribers
Most popular YouTube channels in Brazil as of August 2023, by number of subscribers (in millions)
Brazil: most viewed YouTube channels 2023
YouTube channels in Brazil with the highest number of video views as of August 2023 (in billions)
YouTube: most watched music videos from Brazilian artists 2023
Most viewed YouTube music videos from Brazilian artists as of August 2023 (in millions)
Leading YouTube search queries in Brazil 2022
Most popular YouTube search queries in Brazil in 2022 (index value)
Brazil: usage of selected mobile messaging apps 2018-2022
Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2022
Brazil: Facebook Messenger downloads as of Q2 2022
Number of Facebook Messenger downloads in Brazil from 1st quarter 2015 to 2nd quarter 2022 (in millions)
Brazil: Telegram downloads as of Q2 2022
Number of Telegram downloads in Brazil from 1st quarter 2015 to 2nd quarter 2022 (in millions)
Brazil: WhatsApp Messenger downloads as of Q2 2022
Number of WhatsApp Messenger downloads in Brazil from 1st quarter 2015 to 2nd quarter 2022 (in millions)
Brazil: frequency of WhatsApp usage 2019-2023
Frequency of WhatsApp usage among smartphone owners in Brazil from 2019 to 2023
Brazil: WhatsApp group chat participation 2022, by type
Most common types of WhatsApp group chats among users in Brazil as of July 2022
Digital ad spending distribution in Brazil 2022, by format
Distribution of digital advertising spending in Brazil in 2022, by format
Internet ad spending in Brazil 2022, by format
Internet advertising spending in Brazil in 2022, by format (in million U.S. dollars)
Social media platforms most used by brands for influencer marketing in Brazil 2022
Social media platforms most used by brands for influencer marketing in Brazil as of December 2022
Brazil: types of social media accounts followed Q3 2022
Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2022
Brazilian influencers demographic profile 2022
Demographic profile of influencers in Brazil as of February 2022
Cost per an influencer's sponsored action in Brazil 2023, by number of followers
Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals)
Types of companies Brazilian influencers worked at 2022
Types of companies influencers worked at in Brazil as of February 2022
Effectiveness of influencer marketing in Brazil 2021
Share of internet users who have purchased a product or services recommended by a digital influencer in Brazil as of November 2021
Categories with the most effective influencer marketing in Brazil 2021
Product categories recommended by digital influencers purchased most often in Brazil as of November 2021
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