Twitter advertising and marketing - statistics & facts
Key insights
- Value of Twitter's market cap
- 0 USD
Detailed statistics
Market capitalization of the largest U.S. internet companies 2023
- X/Twitter annual ad revenue
- 4.5bn USD
Detailed statistics
X/Twitter: annual revenue 2010-2021, by segment
- Number of monetizable daily active X/Twitter users (mDAU)
- 237.8m
Detailed statistics
X/Twitter: number of monetizable daily active users worldwide 2017-2022
Company Insights Top 100 advertising & marketing companies
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Current statistics on this topic
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Overview
5
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
- Basic Statistic X/Twitter: annual revenue 2010-2021, by segment
- Basic Statistic Market capitalization of the largest U.S. internet companies 2023
- Premium Statistic Fastest growing media brands 2022
Overview
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Premium Statistic
Social media ad spend worldwide 2021-2028
Social media ad spend worldwide 2021-2028
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
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Premium Statistic
X (formerly Twitter) advertising revenue worldwide 2017-2027
X (formerly Twitter) advertising revenue worldwide 2017-2027
Advertising revenue of X (formerly Twitter) worldwide from 2017 to 2027 (in billion U.S. dollars)
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Basic Statistic
X/Twitter: annual revenue 2010-2021, by segment
X/Twitter: annual revenue 2010-2021, by segment
Annual revenue of X (formerly Twitter) from 2010 to 2021, by segment (in million U.S. dollars)
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Basic Statistic
Market capitalization of the largest U.S. internet companies 2023
Market capitalization of the largest U.S. internet companies 2023
Market capitalization of the largest U.S. internet companies as of April 2023 (in billion U.S. dollars)
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Premium Statistic
Fastest growing media brands 2022
Fastest growing media brands 2022
Fastest growing media brands worldwide in 2022, by brand value growth rate
Usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Benefits of social media marketing worldwide 2023
- Basic Statistic Average weekly X/Twitter brand posts 2022, by vertical
- Premium Statistic Usage of Twitter for marketing purposes worldwide 2022
- Premium Statistic Share of marketers familiar with Twitter advertising worldwide 2022
Usage
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Premium Statistic
Social media platforms used by marketers worldwide 2023
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
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Premium Statistic
Social media platforms used by marketers worldwide 2022, by target group
Social media platforms used by marketers worldwide 2022, by target group
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022
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Premium Statistic
Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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Premium Statistic
Benefits of social media marketing worldwide 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
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Basic Statistic
Average weekly X/Twitter brand posts 2022, by vertical
Average weekly X/Twitter brand posts 2022, by vertical
Average number of weekly brand posts on X (formerly Twitter) in 2022, by vertical
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Premium Statistic
Usage of Twitter for marketing purposes worldwide 2022
Usage of Twitter for marketing purposes worldwide 2022
Length of time brands used Twitter for marketing purposes worldwide as of July 2022
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Premium Statistic
Share of marketers familiar with Twitter advertising worldwide 2022
Share of marketers familiar with Twitter advertising worldwide 2022
Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022
Engagement rates
5
- Basic Statistic Social media post engagement 2020-2022
- Premium Statistic X/Twitter: average post engagement 2022, by vertical
- Premium Statistic Twitter brand post engagement 2022, by vertical
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Twitter cost per engagement growth 2010-2022
Engagement rates
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Basic Statistic
Social media post engagement 2020-2022
Social media post engagement 2020-2022
Average engagement rate per posts on selected social media platforms in 2020 and 2022
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Premium Statistic
X/Twitter: average post engagement 2022, by vertical
X/Twitter: average post engagement 2022, by vertical
Average engagement rate per post on X (formerly Twitter) in 2022, by vertical
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Premium Statistic
Twitter brand post engagement 2022, by vertical
Twitter brand post engagement 2022, by vertical
Average engagement rate with brand posts on Twitter in 2022, by vertical
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Premium Statistic
Twitter ad engagement growth 2014-2022
Twitter ad engagement growth 2014-2022
Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 2nd quarter 2022
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Premium Statistic
Twitter cost per engagement growth 2010-2022
Twitter cost per engagement growth 2010-2022
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022
Competitors
6
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Basic Statistic Leading websites worldwide 2023, based on visit share
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Social media ads CPC worldwide 2021, by platform
- Premium Statistic Social media ads CPM worldwide 2021, by platform
Competitors
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Premium Statistic
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Premium Statistic
Growth of social media ad revenue worldwide 2023, by platform
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
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Basic Statistic
Leading websites worldwide 2023, based on visit share
Leading websites worldwide 2023, based on visit share
Most popular websites worldwide in April 2023, based on share of visits
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Basic Statistic
Global social networks ranked by number of users 2023
Global social networks ranked by number of users 2023
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions)
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Premium Statistic
Social media ads CPC worldwide 2021, by platform
Social media ads CPC worldwide 2021, by platform
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
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Premium Statistic
Social media ads CPM worldwide 2021, by platform
Social media ads CPM worldwide 2021, by platform
Cost-per-mille (CPM) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
Audience
6
- Premium Statistic X/Twitter: number of worldwide users 2019-2024
- Basic Statistic Countries with the most X/Twitter users 2023
- Basic Statistic Twitter: distribution of global audiences 2022, by gender
- Basic Statistic Twitter: distribution of global audiences 2021, by age group
- Basic Statistic X/Twitter: number of monetizable daily active users worldwide 2017-2022
- Basic Statistic Twitter: favorite types of posts for global users 2022
Audience
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Premium Statistic
X/Twitter: number of worldwide users 2019-2024
X/Twitter: number of worldwide users 2019-2024
Number of X (formerly Twitter) users worldwide from 2019 to 2024 (in millions)
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Basic Statistic
Countries with the most X/Twitter users 2023
Countries with the most X/Twitter users 2023
Leading countries based on number of X (formerly Twitter) users as of January 2023 (in millions)
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Basic Statistic
Twitter: distribution of global audiences 2022, by gender
Twitter: distribution of global audiences 2022, by gender
Distribution of Twitter users worldwide as of January 2022, by gender
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Basic Statistic
Twitter: distribution of global audiences 2021, by age group
Twitter: distribution of global audiences 2021, by age group
Distribution of Twitter users worldwide as of April 2021, by age group
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Basic Statistic
X/Twitter: number of monetizable daily active users worldwide 2017-2022
X/Twitter: number of monetizable daily active users worldwide 2017-2022
Number of monetizable daily active X (formerly Twitter) users (mDAU) worldwide from 1st quarter 2017 to 2nd quarter 2022 (in millions)
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Basic Statistic
Twitter: favorite types of posts for global users 2022
Twitter: favorite types of posts for global users 2022
Preferred types of content on Twitter according to users worldwide as of February 2022
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