Advertising in Japan - statistics & facts
Key insights
- Total advertising expenditure
- 6.8tr JPY
Detailed statistics
Advertising expenses in Japan 2012-2021
- Leading advertising medium based on expenditure
- Internet
Detailed statistics
Advertising expenses in Japan 2021, by medium
- Leading company based on advertising spending
- Sony Group
Detailed statistics
Businesses with the highest advertising expenditures in Japan 2021
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses in Japan 2021, by medium
- Premium Statistic Share of advertising expenses in Japan 2021, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Businesses with the highest advertising expenditures in Japan 2021
- Premium Statistic Most famous company mascots Japan 2021
Overview
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Advertising expenses in Japan 2012-2021
Advertising expenses in Japan 2012-2021
Total advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Advertising expenses in Japan 2021, by medium
Advertising expenses in Japan 2021, by medium
Advertising expenditure in Japan in 2021, by medium (in billion Japanese yen)
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Share of advertising expenses in Japan 2021, by medium
Share of advertising expenses in Japan 2021, by medium
Distribution of advertising expenditure in Japan in 2021, by medium
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Advertising expenses' share of GDP Japan 2012-2021
Advertising expenses' share of GDP Japan 2012-2021
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021
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Businesses with the highest advertising expenditures in Japan 2021
Businesses with the highest advertising expenditures in Japan 2021
Leading companies based on advertising spending in Japan as of August 2021 (in billion Japanese yen)
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Most famous company mascots Japan 2021
Most famous company mascots Japan 2021
Most recognized company mascots in Japan as of December 2021
Print media
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- Premium Statistic Newspaper advertising expenses in Japan 2012-2021
- Premium Statistic Newspaper advertising expenses Japan 2021, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2013-2022
- Premium Statistic Magazine advertising expenses in Japan 2012-2021
- Premium Statistic Magazine advertising expenses Japan 2021, by industry
Print media
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Newspaper advertising expenses in Japan 2012-2021
Newspaper advertising expenses in Japan 2012-2021
Newspaper advertising expenditure in Japan from 2012 to 2021 (in billion Japanese yen)
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Newspaper advertising expenses Japan 2021, by industry
Newspaper advertising expenses Japan 2021, by industry
Newspaper advertising expenditure in Japan in 2021, by industry (in billion Japanese yen)
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Advertising to editorial ratio of newspapers in Japan 2013-2022
Advertising to editorial ratio of newspapers in Japan 2013-2022
Percentage of newspaper space used for advertising in Japan from 2013 to 2022
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Magazine advertising expenses in Japan 2012-2021
Magazine advertising expenses in Japan 2012-2021
Magazine advertising expenditure in Japan from 2012 to 2021 (in billion Japanese yen)
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Magazine advertising expenses Japan 2021, by industry
Magazine advertising expenses Japan 2021, by industry
Magazine advertising expenditure in Japan in 2021, by industry (in billion Japanese yen)
Broadcast
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TV advertising expenses in Japan 2012-2021
TV advertising expenses in Japan 2012-2021
Television advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Terrestrial TV advertising expenses Japan 2021, by industry
Terrestrial TV advertising expenses Japan 2021, by industry
Terrestrial television advertising expenditure in Japan in 2021, by industry (in billion Japanese yen)
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Radio advertising expenses in Japan 2012-2021
Radio advertising expenses in Japan 2012-2021
Radio advertising expenditure in Japan from 2012 to 2021 (in billion Japanese yen)
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Radio advertising expenses Japan 2021, by industry
Radio advertising expenses Japan 2021, by industry
Radio advertising expenditure in Japan in 2021, by industry (in billion Japanese yen)
Internet
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- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Performance-based online advertising expenses in Japan 2012-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2025
Internet
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Online advertising expenses in Japan 2012-2021
Online advertising expenses in Japan 2012-2021
Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Online advertising expenses in Japan 2021, by type
Online advertising expenses in Japan 2021, by type
Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen)
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Performance-based online advertising expenses in Japan 2012-2021
Performance-based online advertising expenses in Japan 2012-2021
Performance-based internet advertising expenditure in Japan from 2012 to 2021 (in billion Japanese yen)
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Online video ad expenditure Japan 2021-2026, by device
Online video ad expenditure Japan 2021-2026, by device
Online video advertising spending in Japan from 2021 to 2022 with a forecast until 2026, by device (in billion Japanese yen)
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Affiliate marketing spending in Japan FY 2017-2025
Affiliate marketing spending in Japan FY 2017-2025
Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen)
Major advertising agencies
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Major ad agencies Japan 2021, based on sales revenue
Major ad agencies Japan 2021, based on sales revenue
Leading advertising agencies in Japan in 2021, based on sales revenue (in billion Japanese yen)
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Dentsu Group's turnover FY 2014-2022
Dentsu Group's turnover FY 2014-2022
Turnover of Dentsu Group Inc. from fiscal year 2014 to 2022 (in trillion Japanese yen)
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Hakuhodo's billings FY 2012-2021
Hakuhodo's billings FY 2012-2021
Billings of Hakuhodo DY Holdings Inc. from fiscal year 2012 to 2021 (in trillion Japanese yen)
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CyberAgent's net sales FY 2014-2022
CyberAgent's net sales FY 2014-2022
Net sales of CyberAgent, Inc. from fiscal year 2014 to 2022 (in billion Japanese yen)
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