Online shopping behavior in the United Kingdom (UK) - statistics & facts
Key insights
- B2C e-commerce users in Europe
- 523m
Detailed statistics
Number of B2C e-commerce users in Europe 2017-2027
- Share of UK consumers who used an online price comparison service weekly
- 22.1%
Detailed statistics
UK: leading weekly e-commerce activities 2022, by category
- Share of textile, clothing and footwear store sales made online in Great Britain
- 26.5%
Detailed statistics
Online share of retail sales in Great Britain June 2023, by sector
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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E-commerce overview
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- Premium Statistic Revenue of the e-commerce industry in Europe 2018-2027
- Premium Statistic Number of B2C e-commerce users in Europe 2017-2027
- Premium Statistic Penetration rate of e-commerce in the UK 2018-2027
- Basic Statistic Online share of retail sales in Great Britain June 2023, by sector
- Basic Statistic Percentage of internet sales in household goods stores in Great Britain 2020-2023
- Premium Statistic Online share of textile & apparel retail sales in Great Britain 2020-2023
- Basic Statistic Percentage of internet sales in non-specialized stores in Great Britain 2020-2023
E-commerce overview
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Premium Statistic
Revenue of the e-commerce industry in Europe 2018-2027
Revenue of the e-commerce industry in Europe 2018-2027
Revenue of the e-commerce market in Europe from 2018 to 2027 (in billion U.S. dollars)
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Premium Statistic
Number of B2C e-commerce users in Europe 2017-2027
Number of B2C e-commerce users in Europe 2017-2027
Number of B2C e-commerce users in Europe from 2017 to 2027 (in millions)
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Premium Statistic
Penetration rate of e-commerce in the UK 2018-2027
Penetration rate of e-commerce in the UK 2018-2027
Penetration rate of the e-commerce market in the United Kingdom from 2018 to 2027
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Basic Statistic
Online share of retail sales in Great Britain June 2023, by sector
Online share of retail sales in Great Britain June 2023, by sector
Share of total retail sales made online in Great Britain in June 2023, by sector
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Basic Statistic
Percentage of internet sales in household goods stores in Great Britain 2020-2023
Percentage of internet sales in household goods stores in Great Britain 2020-2023
Internet sales as a proportion of all retailing in household goods stores in Great Britain from January 2020 to May 2023
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Premium Statistic
Online share of textile & apparel retail sales in Great Britain 2020-2023
Online share of textile & apparel retail sales in Great Britain 2020-2023
Internet sales as a proportion of all retailing: textiles, clothing, and footwear in Great Britain from January 2020 to May 2023
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Basic Statistic
Percentage of internet sales in non-specialized stores in Great Britain 2020-2023
Percentage of internet sales in non-specialized stores in Great Britain 2020-2023
Internet sales as a proportion of all retailing in non-specialized stores in Great Britain from January 2020 to May 2023
Device usage and conversions
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Device usage and conversions
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Premium Statistic
Most common online purchases by device in the UK 2022
Most common online purchases by device in the UK 2022
Most common online purchases by device in the UK in 2022
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Basic Statistic
British online shopper conversion rate 2021-2022
British online shopper conversion rate 2021-2022
Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022
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Premium Statistic
British online shopper conversion rate 2021-2022, by device
British online shopper conversion rate 2021-2022, by device
Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device
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Premium Statistic
Cart abandonment rate in the UK 2023, by device
Cart abandonment rate in the UK 2023, by device
Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 2nd quarter 2023, by device
Online shopping behavior
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- Premium Statistic UK: leading weekly e-commerce activities 2022, by category
- Premium Statistic Most popular categories for online purchases in the UK 2023
- Premium Statistic Attitudes towards online shopping in the UK 2023
- Premium Statistic Most used online payments by brand in the UK 2023
- Premium Statistic Leading sources of shopping inspiration for digital buyers in the UK 2022
- Premium Statistic Online product review reading behavior in the UK 2021
Online shopping behavior
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Premium Statistic
UK: leading weekly e-commerce activities 2022, by category
UK: leading weekly e-commerce activities 2022, by category
Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2022
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Premium Statistic
Most popular categories for online purchases in the UK 2023
Most popular categories for online purchases in the UK 2023
Most popular categories for online purchases in the UK as of June 2023
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Premium Statistic
Attitudes towards online shopping in the UK 2023
Attitudes towards online shopping in the UK 2023
Attitudes towards online shopping in the UK as of June 2023
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Premium Statistic
Most used online payments by brand in the UK 2023
Most used online payments by brand in the UK 2023
Most used online payments by brand in the UK as of June 2023
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Premium Statistic
Leading sources of shopping inspiration for digital buyers in the UK 2022
Leading sources of shopping inspiration for digital buyers in the UK 2022
Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022
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Premium Statistic
Online product review reading behavior in the UK 2021
Online product review reading behavior in the UK 2021
Online product review reading behavior among consumers in the United Kingdom (UK) in 2021
Online food shopping
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- Basic Statistic Online share of food sales in Great Britain 2018-2023
- Basic Statistic Internet food retail sales value: monthly index in Great Britain 2018-2023
- Basic Statistic United Kingdom: Top 10 food & beverages online stores 2022
- Premium Statistic Share of shoppers buying groceries online in the UK 2023, by generation
- Premium Statistic Most commonly purchased groceries when shopping online in the UK 2022, by category
- Basic Statistic Share of individuals buying groceries online in the UK 2009-2019
Online food shopping
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Basic Statistic
Online share of food sales in Great Britain 2018-2023
Online share of food sales in Great Britain 2018-2023
Share of food retail sales made online in Great Britain from January 2018 to June 2023
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Basic Statistic
Internet food retail sales value: monthly index in Great Britain 2018-2023
Internet food retail sales value: monthly index in Great Britain 2018-2023
Value of monthly internet food retail sales in Great Britain from January 2018 to May 2023, based on sales per week index
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Basic Statistic
United Kingdom: Top 10 food & beverages online stores 2022
United Kingdom: Top 10 food & beverages online stores 2022
Leading food & beverage online stores in the United Kingdom in 2022, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Share of shoppers buying groceries online in the UK 2023, by generation
Share of shoppers buying groceries online in the UK 2023, by generation
Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort
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Premium Statistic
Most commonly purchased groceries when shopping online in the UK 2022, by category
Most commonly purchased groceries when shopping online in the UK 2022, by category
What do you buy most when grocery shopping online?
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Basic Statistic
Share of individuals buying groceries online in the UK 2009-2019
Share of individuals buying groceries online in the UK 2009-2019
Share of individuals who purchased food or groceries online in the United Kingdom (UK) from 2009 to 2019
Favorite stores and retailers
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- Premium Statistic Most popular online shops in the UK 2023
- Premium Statistic Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
- Premium Statistic Leading products bought from Amazon.co.uk in the United Kingdom (UK) 2022
- Basic Statistic UK: Top 10 online stores 2022
- Premium Statistic United Kingdom: Top 10 fashion online stores 2022
- Premium Statistic United Kingdom: Top 10 Furniture & Appliances online stores in 2022
- Premium Statistic United Kingdom: Top 5 Pet supplies online stores
Favorite stores and retailers
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Premium Statistic
Most popular online shops in the UK 2023
Most popular online shops in the UK 2023
Most popular online shops in the UK as of June 2023
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Premium Statistic
Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022
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Premium Statistic
Leading products bought from Amazon.co.uk in the United Kingdom (UK) 2022
Leading products bought from Amazon.co.uk in the United Kingdom (UK) 2022
Leading products shoppers consider purchasing from Amazon.co.uk in the United Kingdom (UK) in 2022
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Basic Statistic
UK: Top 10 online stores 2022
UK: Top 10 online stores 2022
Top online stores in the United Kingdom in 2022, by e-commerce net sales (in million U.S. dollar)
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Premium Statistic
United Kingdom: Top 10 fashion online stores 2022
United Kingdom: Top 10 fashion online stores 2022
Leading fashion online stores in the United Kingdom in 2022, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
United Kingdom: Top 10 Furniture & Appliances online stores in 2022
United Kingdom: Top 10 Furniture & Appliances online stores in 2022
Leading online stores in the furniture and appliances segment in the United Kingdom in 2022, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
United Kingdom: Top 5 Pet supplies online stores
United Kingdom: Top 5 Pet supplies online stores
Top online stores in the Pet supplies segment in the UK in 2021, by e-commerce net sales (in million U.S. dollar)
Online deliveries and returns
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- Premium Statistic Online shoppers considering carbon-friendly delivery options in the UK 2021, by city
- Premium Statistic Importance of eco-friendly delivery options in the UK 2021, by shoppers' age
- Premium Statistic Importance of eco-friendly delivery options in the UK 2021, by shoppers' gender
- Premium Statistic Most returned online purchases by category in the UK 2023
- Premium Statistic Consumer opinion on who should pay for online returns in the UK 2022
- Premium Statistic Consumer opinion on who should pay for online returns in the UK 2022, by age
- Premium Statistic Charging of online returns according to consumers in the UK 2022, by gender
Online deliveries and returns
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Premium Statistic
Online shoppers considering carbon-friendly delivery options in the UK 2021, by city
Online shoppers considering carbon-friendly delivery options in the UK 2021, by city
Share of online shoppers considering carbon-friendly delivery options in the United Kingdom (UK) in 2021, by city
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Premium Statistic
Importance of eco-friendly delivery options in the UK 2021, by shoppers' age
Importance of eco-friendly delivery options in the UK 2021, by shoppers' age
Importance of eco-friendly delivery options in the United Kingdom (UK) in 2021, by shoppers' age
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Premium Statistic
Importance of eco-friendly delivery options in the UK 2021, by shoppers' gender
Importance of eco-friendly delivery options in the UK 2021, by shoppers' gender
Importance of eco-friendly delivery options in the United Kingdom (UK) in 2021, by shoppers' gender
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Premium Statistic
Most returned online purchases by category in the UK 2023
Most returned online purchases by category in the UK 2023
Most returned online purchases by category in the UK as of June 2023
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Premium Statistic
Consumer opinion on who should pay for online returns in the UK 2022
Consumer opinion on who should pay for online returns in the UK 2022
Opinion on who should bear the costs of online returns among consumers in the United Kingdom (UK) in 2022
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Premium Statistic
Consumer opinion on who should pay for online returns in the UK 2022, by age
Consumer opinion on who should pay for online returns in the UK 2022, by age
Opinion on who should bear the costs of online returns among consumers in the United Kingdom (UK) in 2022, by age
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Premium Statistic
Charging of online returns according to consumers in the UK 2022, by gender
Charging of online returns according to consumers in the UK 2022, by gender
Opinion on who should bear the costs of online returns among consumers in the United Kingdom (UK) in 2022, by gender
Impact of the coronavirus pandemic
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- Basic Statistic Online retail month-on-month retail sales change in Great Britain 2023
- Premium Statistic Changes in online buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Changes in offline buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Influence of COVID-19 on online grocery shopping in the United Kingdom 2021
- Basic Statistic Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category
Impact of the coronavirus pandemic
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Basic Statistic
Online retail month-on-month retail sales change in Great Britain 2023
Online retail month-on-month retail sales change in Great Britain 2023
Month-on-month percentage change in online retail sales in Great Britain from January 2021 to May 2023, by sector
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Premium Statistic
Changes in online buying among UK consumers since COVID-19 2020-2021
Changes in online buying among UK consumers since COVID-19 2020-2021
Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021
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Premium Statistic
Changes in offline buying among UK consumers since COVID-19 2020-2021
Changes in offline buying among UK consumers since COVID-19 2020-2021
Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021
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Premium Statistic
Influence of COVID-19 on online grocery shopping in the United Kingdom 2021
Influence of COVID-19 on online grocery shopping in the United Kingdom 2021
Do you think that post pandemic, you will carry on shopping for food online?
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Basic Statistic
Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category
Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category
Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020
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