Ethnic namkeen
For decades, bhujia has been the ultimate Indian snack. It is the most loved and popular namkeen in the country. In addition to being served with tea, it is also used as a topping for chaats and yogurt. The history of the famous bhujia dates back to 1877, originating from the royal palace of Bikaner in Rajasthan. The crispy snack was made from moth beans and gram flour and later fried in groundnut oil and seasoned with indigenous spices. The snack was served to Bikaneri royalty and their guests. Soon, the irresistible snack became widespread from the royal kitchen to the world. It is no surprise that Bikaneri bhujia and its variants are equally popular across the country and globally.Sweet and savory snacks
Any festive, holiday, or wedding celebration is incomplete without sweet and savory snacks, a vital part of Indian culture. As a result, the sales value of sweet and savory snacks was about six billion U.S. dollars in 2022. The sweets and confectionary items are readily available in open as well as packaged form. Besides, packaged sweets products have a longer shelf life. Soan papdi, gulab jamun, barfi, and many more packaged sweets are commonly available across the country.Even though over 40 percent of the savory snack market is unorganized, the organized players are expanding their market position. Numerous snacks represent regional specialties and propensity. While bhujias, kachori, and gajak are the most favored north Indian snacks; chakli, banana chips, and murukku are popular in the southern region. Apart from this the famous sweet delicacies of eastern India such as rasgulla, rasmalai, and sandesh, and the crispy khakhra, dabeli, and bhelpuri from western India are a treat for the taste buds. These snacks have their own distinct flavor and evoke a feeling of nostalgia, especially for Indian consumers.